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Added on the 03/10/2022 07:45:19 - Copyright : Auto Moto EN
The figures are relentless! Despite an increasingly wide range of body colours, it is the so-called ’neutral’ colours such as white, black, and gray that are by far the most popular for new car buyers. In this context, Renault is the brand that puts the most colours on the road in Europe. François Farion, Renault’s Director of Colour and Trim Design explains this identity marker.
Geneva Motor Show 2024 - World premiere of the Dacia brand, with their new Duster and Spring models
Continuing its quest to redefine the essentials, Dacia, the brand with outdoor spirit, is taking part in the Dakar Rally and the World-Rally Raid Championship (W2RC) from 2025. Tackling some of the world’s most demanding and harshest terrains, Dacia unveils its contender, the Sandrider, a prototype designed to win.Inspired by the Manifesto concept car, Dacia’s laboratory for new ideas unveiled in 2022, Sandrider is an all-new vehicle designed specifically for rally-raids. It draws on the sporting expertise of Renault Group and Prodrive, a UK company specialising in motorsports.In keeping with Dacia’s famed approach, Sandrider was designed to focus on the essentials of motorsport, that is performance and victory. This innovative prototype cleverly exploits all the possibilities offered by the regulations in the Ultimate T1+ category, focusing primarily on agility and weight. It fully meets the essential needs of both drivers and co-drivers, who were actively involved in its development from the start. From the beginning of the project, and ahead of the many test sessions, the drivers and co-drivers offered their extensive experience and knowledge to both designers and engineers, mainly through hands-on design sessions using virtual reality.A very special Dacia, but a Dacia nonetheless, Sandrider is strongly aligned with the brand's core values.
24 hours: that’s how long it took Dacia to pull off an industrial tour-de-force. It switched all its models, at its three plants in Pitesti, Tangier and Casablanca, to its new brand identity at the same time. That’s 3,100 vehicles in a day! Dacia pulled off this one-of-a-kind industrial challenge because its organisation is agile and did it while keeping the quality of its vehicles flawless. It took over a year of meticulous preparation and coordination across all its departments. Christophe Dridi, Dacia’s VP Industry, tells us more about this metamorphosis.
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