Home > 2022 Story Dacia - The colours and materials that embody the brand

2022 Story Dacia - The colours and materials that embody the brand


A ‘D’ and a ‘C’, two letters dressed in white, joined together, forming a union at the heart of a black grille. Dacia’s new ‘Dacia Link’ emblem, as seen on the front end of its vehicles, perfectly symbolises where the brand is headed in terms of colours and materials. Bold choices that hone in even more on the brand’s ‘philosophical markers’: essential and simple, but looking for adventure. How does is that reflected in the brand’s current line-up? What does it mean for future models? Helene, Lead Designer in charge of Colours and Materials talks us through decision-making process and gives us an exclusive glimpse of some still unreleased material.

Added on the 03/10/2022 07:45:19 - Copyright : Auto Moto EN

To customise your video :

Or Create an account

More videos on the subject

  • 2021 Story colours & materials - Renault colours the world

    The figures are relentless! Despite an increasingly wide range of body colours, it is the so-called ’neutral’ colours such as white, black, and gray that are by far the most popular for new car buyers. In this context, Renault is the brand that puts the most colours on the road in Europe. François Farion, Renault’s Director of Colour and Trim Design explains this identity marker.

    09/04/2021 - Auto Moto EN
  • Dacia’s industrial feat to revamp its vehicles’ brand identity

    24 hours: that’s how long it took Dacia to pull off an industrial tour-de-force. It switched all its models, at its three plants in Pitesti, Tangier and Casablanca, to its new brand identity at the same time. That’s 3,100 vehicles in a day! Dacia pulled off this one-of-a-kind industrial challenge because its organisation is agile and did it while keeping the quality of its vehicles flawless. It took over a year of meticulous preparation and coordination across all its departments. Christophe Dridi, Dacia’s VP Industry, tells us more about this metamorphosis.

    26/05/2023 - Auto Moto EN
  • Maserati Brand Video 2022

    Maserati Brand Video 2022

    04/05/2023 - Auto Moto EN
  • Stellantis Spotlight November 25, 2022

    "Stellantis Spotlight" is a weekly recap of some of the major stories at Stellantis. The top stories for the week ending November 25, 2022, include: You can be a part of Jeep history, Ram Truck is named the “Best Truck Brand” for 2023 and the Wagoneer brand is recognized for luxury and value.

    28/11/2022 - Auto Moto EN
  • My Father Muhammad Ali: The Untold Story - Bande annonce 1 - VO - (2022)

    Documentaire sur Muhammad Ali Jr, fils du boxeur le plus emblématique du monde.

    07/11/2022 - Orange - Webedia