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Added on the 07/03/2023 05:30:10 - Copyright : Auto Moto EN
Speed is synonymous with super sports cars, and every Lamborghini delivers benchmark VMAX figures. In motorsport as well as in road cars, speed is a reference, but Chief Technical Officer for Automobili Lamborghini Dr. Ing. Rouven Mohr and racing driver Andrea Caldarelli distinguish achieving those top digits as just one facet of the greater performance.In the video ‘Beyond Speed: Emotion Outside of Numbers’, they explore the technical commitment and human input that delivers not only thrilling acceleration and kilometers per hour but the more powerful and emotional driver that is performance.
While the Lamborghini Gallardo was launched in 2003, causing a stir with its guttural new V10 engine and comprising a second super sports model line for Automobili Lamborghini, in London’s East End recording engineer Liam Watson and American rock duo The White Stripes were also loudly making history.As music enthusiasts around the world prepare to celebrate Record Store Day on 20 April 2024, this Lamborghini video captures the spirit of Hackney, its edgy music scene and a hotbed of creativity. In this industrial landscape that was witnessing the start of construction in preparation for the 2012 Olympics, British producer Liam had set up Toe Rag Studios in 1991 where, instead of harnessing the latest digital technology, he adopted analogue four-track tape machines and pre-60s recording gear. The emotive, tangible feel of analogue recording also appealed to The White Stripes, aka Jack and Meg White, who Liam met while performing gigs at London’s iconic The 100 Club.
While the Lamborghini Gallardo was launched in 2003, causing a stir with its guttural new V10 engine and comprising a second super sports model line for Automobili Lamborghini, in London’s East End recording engineer Liam Watson and American rock duo The White Stripes were also loudly making history.As music enthusiasts around the world prepare to celebrate Record Store Day on 20 April 2024, this Lamborghini video captures the spirit of Hackney, its edgy music scene and a hotbed of creativity. In this industrial landscape that was witnessing the start of construction in preparation for the 2012 Olympics, British producer Liam had set up Toe Rag Studios in 1991 where, instead of harnessing the latest digital technology, he adopted analogue four-track tape machines and pre-60s recording gear. The emotive, tangible feel of analogue recording also appealed to The White Stripes, aka Jack and Meg White, who Liam met while performing gigs at London’s iconic The 100 Club.
A Courchevel winter escape saw the lifestyle Urus S starring in the luxury resort together with the Huracán Sterrato: the first all-terrain super sports car with a V10 engine. The two Lamborghini models covered over 200 kilometres in one of the world’s largest linked ski area, Les Trois Vallées. The mountain roads, stunning snow-covered panoramas, haute horlogerie and hospitality excellence mixed with the highest levels of performance and driving enjoyment, took guests on a memorable journey.The special rendez-vous immersed guests into the Italian super sports brand and a deep dive into the masterpieces manufactured in Sant’Agata Bolognese. A watchmaking experience with Roger Dubuis, Lamborghini Squadra Corse partner, demonstrated what it means to build horological masterpieces, highlighting the new Excalibur Spider Monobalancier Huracán.Guests stayed in one of the world's best resorts, the ultra-exclusive Le K2 Palace, reflecting the luxury features that distinguish Automobili Lamborghini in the world of super sports cars. The hotel, a jewel in the Himalayan-inspired "Le K2 Collections", is framed by the mountains and perfectly integrated into the landscape. The hotel overlooks the Trois Vallées offering incredible panoramic views and direct access to the ski slopes. Guests dined in L’Altitude and Bottkeneck restaurants, with their Tibetan–inspired decor combining charm and excellence and a culinary experience combining a reinvention of traditional French cuisine; the best artisan French cheeses; and extraordinary dessert creations that resonate with gourmets around the world.
For Automobili Lamborghini, 2023 was the year of the 60th anniversary celebration. An array of events were organized for the occasion that allowed Lamborghini fans and customers to gather in different times and places around the world for unique and unrepeatable experiences driving some of the most iconic cars from the House of Sant’Agata Bolognese.It was in this spirit that the “60th Digital Parade” was held, a real parade within the gaming world to specifically involve the Esports community and further celebrate the anniversary of the carmaker from Sant'Agata Bolognese. The “60th Digital Parade” was held inside the Forza Horizon 5 racing video game, where the fans gathered to drive models that have made the brand’s history. Five experienced streamers led a convoy of gamers along a route outlined in the game map and embellished with iconic brand elements. The parade was chronicled on Automobili Lamborghini’s social media profiles and live on the channels of the streamers who captained the convoy of cars. It was a one-of-a-kind event that expanded the anniversary celebrations to the entire online community.
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