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2023 Toyota C-HR PHEV Design Preview in Studio

The first Toyota C-HR was a milestone for both the Toyota brand and the European C-SUV segment. The next generation of the successful model is now being launched. It takes the outstanding quality of its predecessor to a higher level: with avant-garde design, advanced technologies and extensively improved electrified drives that offer higher performance, livelier driving dynamics and an extended electric range. The new model was developed in Europe with European customers in mind and will be built exclusively in Europe, including the assembly of the high-voltage batteries.The first Toyota C-HR was a radical innovation in a highly competitive segment, breaking away from the traditional SUV look with its sharp-edged design that resembles the look of modern sports coupes. With great success: For more than half of the customers, the design of the vehicle was the main reason for the purchase. The C-HR became Toyota's most successful conquest model and helped give the brand a strong emotional dimension, thereby changing public perception of Toyota in Europe.The new generation retains this design, which is reminiscent of a concept car, and combines it with a seamless digital user experience, electrified drives and agile driving characteristics. As such, the new Toyota C-HR has all the qualities to maintain its position as an iconic model, attract new customers and strengthen the Toyota brand in Europe.