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Added on the 29/05/2023 06:34:02 - Copyright : Auto Moto EN
Dacia, the brand synonymous with the outdoors, has introduced a range of updates to its range including a new Extreme trim level, an exclusive ELECTRIC 65 motor for Spring and an innovative Sleep Pack.The Renaulution strategic plan presented in January 2021 by Luca de Meo, CEO of Renault Group, set a clear roadmap for Dacia: expand its territory by capitalising on the past 15 years of the brand’s success, its reaffirmed values, and a resolutely modern sense of desirability.For the past two years, Dacia has been executing the Renaulution strategy with precision. First, by introducing the Bigster Concept as a clear signal that the brand was stepping into the C-segment. Then, in 2022, by reaffirming its modern and unique brand positioning with the unveiling of its new visual identity, followed by the introduction of clear guiding values. These three values – “essential and cool”, ""robust and outdoor"" and ""eco-smart: affordable and ecological"" – set a clear direction for Dacia as it embarks on its new chapter.
Dacia, the brand synonymous with the outdoors, has introduced a range of updates to its range including a new Extreme trim level, an exclusive ELECTRIC 65 motor for Spring and an innovative Sleep Pack.The Renaulution strategic plan presented in January 2021 by Luca de Meo, CEO of Renault Group, set a clear roadmap for Dacia: expand its territory by capitalising on the past 15 years of the brand’s success, its reaffirmed values, and a resolutely modern sense of desirability.For the past two years, Dacia has been executing the Renaulution strategy with precision. First, by introducing the Bigster Concept as a clear signal that the brand was stepping into the C-segment. Then, in 2022, by reaffirming its modern and unique brand positioning with the unveiling of its new visual identity, followed by the introduction of clear guiding values. These three values – “essential and cool”, ""robust and outdoor"" and ""eco-smart: affordable and ecological"" – set a clear direction for Dacia as it embarks on its new chapter.
Dacia, the brand synonymous with the outdoors, has introduced a range of updates to its range including a new Extreme trim level, an exclusive ELECTRIC 65 motor for Spring and an innovative Sleep Pack.The Renaulution strategic plan presented in January 2021 by Luca de Meo, CEO of Renault Group, set a clear roadmap for Dacia: expand its territory by capitalising on the past 15 years of the brand’s success, its reaffirmed values, and a resolutely modern sense of desirability.For the past two years, Dacia has been executing the Renaulution strategy with precision. First, by introducing the Bigster Concept as a clear signal that the brand was stepping into the C-segment. Then, in 2022, by reaffirming its modern and unique brand positioning with the unveiling of its new visual identity, followed by the introduction of clear guiding values. These three values – “essential and cool”, ""robust and outdoor"" and ""eco-smart: affordable and ecological"" – set a clear direction for Dacia as it embarks on its new chapter.
Dacia, the brand synonymous with the outdoors, has introduced a range of updates to its range including a new Extreme trim level, an exclusive ELECTRIC 65 motor for Spring and an innovative Sleep Pack.The Renaulution strategic plan presented in January 2021 by Luca de Meo, CEO of Renault Group, set a clear roadmap for Dacia: expand its territory by capitalising on the past 15 years of the brand’s success, its reaffirmed values, and a resolutely modern sense of desirability.For the past two years, Dacia has been executing the Renaulution strategy with precision. First, by introducing the Bigster Concept as a clear signal that the brand was stepping into the C-segment. Then, in 2022, by reaffirming its modern and unique brand positioning with the unveiling of its new visual identity, followed by the introduction of clear guiding values. These three values – “essential and cool”, ""robust and outdoor"" and ""eco-smart: affordable and ecological"" – set a clear direction for Dacia as it embarks on its new chapter.
At the European Motor Show in Brussels, Dacia offered a sneak preview of its all-new Extreme trim level on the Spring. This trim level will now be available on three other flagship models in the Dacia range including the Sandero Stepway and replacing the limited-edition Extreme versions of the Jogger and the Duster.Dacia, synonymous with the outdoors, emphasises its position through the Extreme trim level. Adventures, outdoor activities, solo discoveries – or with seven others – can be enjoyed with Dacia’s robust vehicle range. The Extreme trim level has a distinctive look that subtly embodies the outdoors.
The new Duster is based on the CMF-B platform, which plays a central role in Dacia's strategy. The competitive, ultra-modern and extremely flexible platform was initially used for the current Sandero and Logan, followed by the Jogger. It offers the versatility to optimally implement the ambitious Dacia product plan.On the CMF-B platform, the new Duster offers even more space for passengers and luggage than the previous generation and is only slightly longer. The modern design of the platform also reduces vibrations and driving noise and increases driving comfort. In return, the new design of the chassis significantly increases driving pleasure by providing even more direct contact with the road.The CMF-B platform also enables the electrification of the new Duster, as mild hybrid and full hybrid drives can be integrated.
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