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Added on the 10/09/2021 08:40:43 - Copyright : Auto Moto EN
IAA Mobility 2021 in Munich - Interview Michael Cole, Hyundai Motor
IAA Mobility 2021 in Munich - Interview Bernd Körber, MINI
Watch the highlights of the Mission R world premiere at the IAA Mobility in Munich here.
The covers are off the CUPRA DarkRebel showcar. Created from obsession, it is the maximum provocation of CUPRA design. A sports car that pushes the boundaries of design and performance and questions the way cars will be imagined and created in the future. It’s the physical translation of the first car fully created in CUPRA’s virtual space, for a future generation of drivers.More than 270,000 CUPRA configurations from the CUPRA Tribe, including brand ambassadors like FC Barcelona players like Alexia Putellas, Marc ter Stegen, and the actor Daniel Brühl helped shape the design of the CUPRA DarkRebel showcar. Data collected from the online Hyper Configurator was injected into the final design of the CUPRA DarkRebel showcar, which has now moved from the virtual to the real world with the reveal of the physical version at the IAA in Munich.The result is a 100% electric two-seat sports car with a shooting brake architecture that reflects the passion and disruptive mindset of the CUPRA brand. Incorporating an enigmatic mercury-like exterior liquid body colour, light as a tangible material and heightened attention to sustainability.
The BMW Group is putting circular economy and sustainable urban mobility at the centre of its presence at the 2021 IAA Mobility. At the motor show, the company is consistently demonstrating its sustainability and CO2 targets as well as its concrete measures and concepts to achieve these goals.
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