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Added on the 15/07/2021 08:33:49 - Copyright : Auto Moto EN
The Paseo del Born, one of Barcelona’s most popular tourist areas, gets transformed into a film set, with cameras and spotlights ready to turn a terrace into the backdrop for a meeting between CUPRA President Wayne Griffiths and actor and CUPRA ambassador Daniel Brühl. This is how the world presentation of the brand’s first 100% electric model begins, in a production with motion picture overtones designed to inspire from Barcelona.
CUPRA has pushed countless boundaries with the CUPRA DarkRebel showcar. It embodies the passion for design of a brand that questions the way cars will be created in the future. The exterior is pure provocation, which is further magnified exponentially in an interior designed to boost emotions.Light is one of the most important aspects of the interior of the CUPRA DarkRebel showcar, as it conditions the design and gives personality to each of its parts. Three original exponential environments have been developed that represent a core CUPRA reality: Square, Cube and Infinite. Embracing CUPRA's distinct mindset and digital DNA, the CUPRA DarkRebel redefines the automotive experience, seamlessly blending the physical and digital worlds. By integrating a gamified experience, users are not just driving; they are engaging in an ongoing, immersive connection with the CUPRA Tribe. Once again in the interior, the central spine features prominently as an iconic element. In the CUPRA DarkRebel showcar, it goes from being a design element to a functional part that incorporates mobility. This showcar reinforces CUPRA’s strategy of focusing on authenticity, using parametric design and additive manufacturing. The central spine is made of an aluminium and titanium alloy, also using 3D technology with additive manufacturing, taking CUPRA’s design appeal to the next level.
If the exterior of the CUPRA Tavascan is a clear statement of where the brand is heading, its interior continues the same design language.The key to its revolutionary interior is based on the new hierarchy of elements divided into three levels.
If the exterior of the CUPRA Tavascan is a clear statement of where the brand is heading, its interior continues the same design language.The key to its revolutionary interior is based on the new hierarchy of elements divided into three levels.
The CUPRA Tavascan is the first hero of a new era for the challenger brand. Derived directly from the Tavascan showcar unveiled at the Frankfurt Motor Show in 2019, where it was presented as “the brand’s dream”, it brings the disruptive and unique vision of an all-electric future to the market.The CUPRA Tavascan takes the brand’s electrification journey in a new direction with an exponential impulse to create emotional vehicles that break conventional rules and deliver for a new generation of car lovers.The CUPRA Tavascan brings together a fully electric SUV coupe that merges desirability and instantaneous performance. The SUV coupe embodies CUPRA’s electrified vision while remaining faithful to the 2019 concept car.
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