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Added on the 12/04/2023 07:33:59 - Copyright : Auto Moto EN
Spike, the canine friend of the MINI brand, is reimagined and brought to life in the digital world. Inspired by the look of an English Bulldog, he guides you through the operating concept of the future MINI model family. In his role as MINI Intelligent Personal Assistant, he provides various forms of support. Spike makes his first major appearance at the Auto Shanghai international trade fair (18-27 April, 2023) in China.There, the reimagined four-legged friend will become an art toy welcoming visitors to the MINI stand as a large-format sculpture. Art toys are independent works of art that combine elements of toys and sculptures in the style of urban pop culture. Spike will also be appearing as an active protagonist in the cockpit of the new MINI Concept Aceman. The new Spike mode sets the perfect stage for the digital companion, who is presenting to the public for the first time on the circular OLED central display and dashboard. MINI will enable comprehensive insights into the digital world of the new model family and Spike’s diverse functions in the further course of 2023.
MINI will be the main sponsor at this year's gamescom in Cologne. From 24 August to 28 August 2022, the convention will gather gaming fans from all over the world on 220,000 square metres of exhibition space, around 1,100 exhibitors and hundreds of thousands of gaming fans from all over the world. MINI is the main sponsor of the gamescom merch area "powered by MINI"and the official mobility partner of gamescom 2022. With its commitment, the company is the first non-endemic sponsor from the automotive sector of the world's largest games event and is living up to its brand promise to enrich the lives of MINI fans with joy and variety.
Myleene Klass exclusively revealed to BANG Showbiz at the Mini Mode Fashion Show in London that her daughters, Ava Bailey and Hero Harper help their mum out with her newborn baby Apollo.
The next generation of the MINI family is now being launched with the MINI Cooper Electric. The new edition of the iconic MINI 3-door is geared towards electric driving fun and is available at two power levels. With its thrillingly agile drive, the MINI Cooper Electric stands for locally emission-free premium mobility of the future.Originally launched in 2020, the all-electric MINI Cooper SE saw a 25.5 per cent increase in sales in 2022 to become by far the most popular MINI model, with over 43,000 units of the locally emission-free MINI being sold worldwide last year. One out of five MINI on the road now is electrically powered. The enormous ongoing success of the original MINI was recently demonstrated by the production anniversary of the one millionth MINI 3-door of the current – fourth – generation. Likewise fully electric, the vehicle was delivered to Canada.
Under the new plan, the European Commission intends to address the bottlenecks hindering the production of 155mm artillery shells.
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