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Added on the 12/04/2023 07:33:59 - Copyright : Auto Moto EN
Spike, the canine friend of the MINI brand, is reimagined and brought to life in the digital world. Inspired by the look of an English Bulldog, he guides you through the operating concept of the future MINI model family. In his role as MINI Intelligent Personal Assistant, he provides various forms of support. Spike makes his first major appearance at the Auto Shanghai international trade fair (18-27 April, 2023) in China.There, the reimagined four-legged friend will become an art toy welcoming visitors to the MINI stand as a large-format sculpture. Art toys are independent works of art that combine elements of toys and sculptures in the style of urban pop culture. Spike will also be appearing as an active protagonist in the cockpit of the new MINI Concept Aceman. The new Spike mode sets the perfect stage for the digital companion, who is presenting to the public for the first time on the circular OLED central display and dashboard. MINI will enable comprehensive insights into the digital world of the new model family and Spike’s diverse functions in the further course of 2023.
MINI will be the main sponsor at this year's gamescom in Cologne. From 24 August to 28 August 2022, the convention will gather gaming fans from all over the world on 220,000 square metres of exhibition space, around 1,100 exhibitors and hundreds of thousands of gaming fans from all over the world. MINI is the main sponsor of the gamescom merch area "powered by MINI"and the official mobility partner of gamescom 2022. With its commitment, the company is the first non-endemic sponsor from the automotive sector of the world's largest games event and is living up to its brand promise to enrich the lives of MINI fans with joy and variety.
Myleene Klass exclusively revealed to BANG Showbiz at the Mini Mode Fashion Show in London that her daughters, Ava Bailey and Hero Harper help their mum out with her newborn baby Apollo.
Electrification continues at BMW Group Plant Leipzig: Four months after launching production of the combustion-engined MINI Countryman, the all-electric version is now rolling off the lines at Leipzig as well. After phasing out production of the BMW i3, the birthplace of electric mobility at the BMW Group has welcomed another fully electric car to its range. It now manufactures four models with three drive types by two brands, all on a single production line: the BMW 1 Series, the BMW 2 Series Active Tourer (including the plug-in hybrid version), the BMW 2 Series Gran Coupe and the MINI Countryman in both its fully electric and combustion-powered versions.The MINI Countryman Electric represents a major step in the MINI brand’s transition to full electrification by 2030 and combines an electrified go-kart feel with zero local emissions mobility. It comes in two fully electric variants: the Countryman E and the more powerful all-wheel Countryman SE ALL4. "
Electrification continues at BMW Group Plant Leipzig: Four months after launching production of the combustion-engined MINI Countryman, the all-electric version is now rolling off the lines at Leipzig as well. After phasing out production of the BMW i3, the birthplace of electric mobility at the BMW Group has welcomed another fully electric car to its range. It now manufactures four models with three drive types by two brands, all on a single production line: the BMW 1 Series, the BMW 2 Series Active Tourer, the BMW 2 Series Gran Coupe and the MINI Countryman in both its fully electric and combustion-powered versions.The MINI Countryman Electric represents a major step in the MINI brand’s transition to full electrification by 2030 and combines an electrified go-kart feel with zero local emissions mobility. It comes in two fully electric variants: the Countryman E and the more powerful all-wheel Countryman SE ALL4.
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