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Added on the 25/04/2023 06:35:12 - Copyright : Auto Moto EN
The covers are off the CUPRA DarkRebel showcar. Created from obsession, it is the maximum provocation of CUPRA design. A sports car that pushes the boundaries of design and performance and questions the way cars will be imagined and created in the future. It’s the physical translation of the first car fully created in CUPRA’s virtual space, for a future generation of drivers.More than 270,000 CUPRA configurations from the CUPRA Tribe, including brand ambassadors like FC Barcelona players like Alexia Putellas, Marc ter Stegen, and the actor Daniel Brühl helped shape the design of the CUPRA DarkRebel showcar. Data collected from the online Hyper Configurator was injected into the final design of the CUPRA DarkRebel showcar, which has now moved from the virtual to the real world with the reveal of the physical version at the IAA in Munich.The result is a 100% electric two-seat sports car with a shooting brake architecture that reflects the passion and disruptive mindset of the CUPRA brand. Incorporating an enigmatic mercury-like exterior liquid body colour, light as a tangible material and heightened attention to sustainability.
Marc ter Stegen is about to get into the CUPRA Born for the first time. The brand’s first 100% electric model will also be the first electric car for the Barça goalie. It’s an important moment for this staunch advocate of sustainability, but before handing him the keys, CUPRA CEO Wayne Griffiths has something to show him - the place where the CUPRA Born was created where some of the best-kept secrets of the brand’s future are kept.
The unconventional challenger brand unveiled the new CUPRA Formentor and CUPRA Leon, redesigned and enhanced to continue the success story.The new CUPRA Formentor arrives to build on the great success the Crossover SUV has already achieved. The CUPRA Formentor is the company’s bestseller and becoming an icon of the brand. In a competitive A-CUV market, it topped the sales charts with 120,100 deliveries worldwide last year. Strong results for the first vehicle uniquely designed and developed for the brand.The new CUPRA Leon delivers a strong character in both 5-door hatchback and Sportstourer variants at a time when the brand hits a new milestone.n the first quarter of 2024, CUPRA delivered 56,600 cars, an increase of 21.4% vs Q1 2023, while March was the brand’s all-time record month with 23,800 deliveries.
CUPRA has pushed countless boundaries with the CUPRA DarkRebel showcar. It embodies the passion for design of a brand that questions the way cars will be created in the future. The exterior is pure provocation, which is further magnified exponentially in an interior designed to boost emotions.Light is one of the most important aspects of the interior of the CUPRA DarkRebel showcar, as it conditions the design and gives personality to each of its parts. Three original exponential environments have been developed that represent a core CUPRA reality: Square, Cube and Infinite. Embracing CUPRA's distinct mindset and digital DNA, the CUPRA DarkRebel redefines the automotive experience, seamlessly blending the physical and digital worlds. By integrating a gamified experience, users are not just driving; they are engaging in an ongoing, immersive connection with the CUPRA Tribe. Once again in the interior, the central spine features prominently as an iconic element. In the CUPRA DarkRebel showcar, it goes from being a design element to a functional part that incorporates mobility. This showcar reinforces CUPRA’s strategy of focusing on authenticity, using parametric design and additive manufacturing. The central spine is made of an aluminium and titanium alloy, also using 3D technology with additive manufacturing, taking CUPRA’s design appeal to the next level.
If the exterior of the CUPRA Tavascan is a clear statement of where the brand is heading, its interior continues the same design language.The key to its revolutionary interior is based on the new hierarchy of elements divided into three levels.
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