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Added on the 01/01/2022 13:29:59 - Copyright : AFPTV - First images
Rolls-Royce Motor Cars presents four magnificent ‘Year of the Dragon’ Bespoke commissions to mark the Lunar New Year, which begins on 10 February 2024. Designed and hand-crafted at the Home of Rolls-Royce at Goodwood, these rare and beautiful Bespoke creations – three Phantom Extended models and one Cullinan – are a celebration of Chinese culture through Bespoke artistry. Just as Chinese culture transcends national boundaries, the destinations for these highly Bespoke motor cars span the world.The commissions draw inspiration from the dragon, an enduring and international symbol of power, success and prosperity. For the ‘Year of the Dragon’ Bespoke commissions, the Rolls‑Royce Bespoke Collective created a modern, minimalistic expression of the dragon never previously seen in a Rolls-Royce, while remaining faithful and respectful to the original form.
Rolls-Royce Motor Cars enjoyed a highly successful year in 2023, with strong sales and demand for its products in markets worldwide, and Bespoke commissions at record levels.The company’s strong performance was once again underpinned by the uniqueness and diversity of its offer, particularly in respect of Bespoke personalisation and the marque’s unrivalled ability to meet and exceed clients’ ever-expanding expectations. The ongoing success and growth of the marque’s Bespoke capabilities – supported by the continuing expansion of the marque’s international Private Office network – resulted in more and higher value Bespoke commissions than ever before. Global sales of 6,032 motor cars were in line with internal expectations and Rolls-Royce’s status as an international luxury house, rather than a volume-driven manufacturer. All Rolls-Royce motor cars are hand-built at the marque’s home in Goodwood, UK and each one has elements of Bespoke.While the hugely popular Wraith and Dawn models ceased production as planned in 2023, the year was most notable for the start of production and sales of Rolls-Royce Spectre, with the very first client deliveries taking place in the autumn. Following its triumphant public reveal in October 2022, the first all-electric Rolls-Royce in history has attracted enormous interest, particularly among younger clients; this demand has translated into orders extending into 2025, laying a firm foundation for the marque’s bold, all-electric future.The company’s long-term focus on Bespoke, and the growing ambition of client commissions, is reflected in the ever-increasing scope and sophistication of Rolls-Royce’s design, technology, engineering and craftsmanship. During 2023, the company announced substantial new investment in the Home of Rolls-Royce at Goodwood to enhance capacity and capabilities for Bespoke and to support the growth of Coachbuild. To meet clients’ growing demand for increasingly detailed and extensive Bespoke commissions, Rolls-Royce expanded its Private Office network further: following Dubai, which opened in 2022, Shanghai opened in autumn 2023 and the marque confirmed its plans to open Private Offices in Seoul and North America in 2024. The global Rolls-Royce Private Office network enables a new level of client engagement with the marque and is already delivering a significant uplift in Bespoke demand.
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