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Added on the 08/10/2021 08:41:49 - Copyright : Auto Moto EN
The automotive industry is going through a massive transformation – and Audi is right in the middle of it. On the Spotlight Corporate & Business, Audi CEO Markus Duesmann, Head of Corporate Strategy Silja Pieh, Head of Digitalization John Newman, and Audi General Secretary Martin Primus describe how the strategy „Vorsprung 2030“ and its implementation in the future look like.
The automotive industry is going through a massive transformation – and Audi is right in the middle of it. On the Spotlight Corporate & Business, Audi CEO Markus Duesmann, Head of Corporate Strategy Silja Pieh, Head of Digitalization John Newman, and Audi General Secretary Martin Primus describe how the strategy „Vorsprung 2030“ and its implementation in the future look like.
Digitalization offers an opportunity to rethink the automobile. Audi is creating an ecosystem for electric and autonomous driving. With new physical and digital offerings, the premium brand will enrich the customer experience and meet the growing needs and demands for the mobility of the future.
This spotlight focuses on the corporate culture which is the foundation to successfully transforming Audi into a digital car company. Which skills will employees need to bring to the table in the future? And how will the organization have to position itself?
Digitalization offers an opportunity to rethink the automobile. Audi is creating an ecosystem for electric and autonomous driving. With new physical and digital offerings, the premium brand will enrich the customer experience and meet the growing needs and demands for the mobility of the future.
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