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Added on the 28/03/2017 16:56:16 - Copyright : DailyTelegraph
Kia is a leading brand in design. In addition to transmitting the brand's image and being one of the keys to the success of the brand's range of models, design is another way of providing quality and durability to a car. Kia models stand out for using a clear and avant-garde design language, which has been recognized with the most prestigious awards, with more than 20 iF Design Awards since 2010 and 25 Red Dot Awards.This commitment to design began with the creation of the Kia design center in Namyang, Korea, in 1977. This center is responsible for all aspects of vehicle design, from design planning and conceptualization to styling development. , modeling, color and materials. Created in 2007, the Kia Design Center in Frankfurt) took over from Kia's Eschborn (Germany) facility and has a specialized team of designers creating the concept cars of the future and production models for Europe and beyond. the global market. Located in Irvine, California, the Kia US Design Center opened in 2003 and is helping to shape the future of driving.Another key factor that has influenced the quality of Kia's design is the commitment to talent, with a multicultural and multidisciplinary team of designers, who research in fields such as industrial/visual design, aesthetics, philosophy, free arts, psychology, history or artificial intelligence. The signing of Peter Schreyer, in 2006, as head of design at KIA, was a great boost to the globalization of the brand's design. The arrival of Karim Habib at the head of the brand's design in October 2019 has marked a new step forward in Kia's signature design excellence and its future strategy.Kia presented its first concept car to the public in 2001. The KVC-I already showed many ideas ahead of its time, a trend that has been maintained for more than two decades in all the concepts launched by the brand to show its future trends in design. . The last to arrive was the spectacular EV9 Concept, which symbolizes the brand's leadership in the design and development of attractive vehicles, with cutting-edge technology and zero emissions.
The United States and China will hold their first formal talks to address concerns over artificial intelligence, says US Secretary of State Antony Blinken on a visit to Beijing. "We agreed to hold the first US-PRC (China) talks on artificial intelligence, to be held in the coming weeks," Blinken told reporters, adding: "We'll share our respective views on the risks and safety concerns around advanced AI and how best to manage them." SOUNDBITE
"Stellantis Spotlight" is a weekly recap of some of the major stories at Stellantis. The top stories for the week ending January 26, 2024, include the debut of the STLA Large Platform, the launch of the Jeep Wrangler 35-inch Tire Package and acquisition of CloudMade’s IP and artificial intelligence technologies.
Leveraging artificial intelligence (AI) in all departments: this is the goal Audi has set itself on its way to becoming a data-driven company. With FelGAN, the company now employs software that uses artificial intelligence to open up new sources of inspiration for designers.Creative people are always on the lookout for inspiration. The same is true of the designers who create new wheels at the Audi Design Studio in Ingolstadt. But where to find untapped sources of inspiration?The principle to “think outside the box” is both well-known and catchy. But it is less easy to implement, since, in the creative process, people tend to fall back on what is familiar to them. It is this precisely point that the AI-based software FelGAN, an in-house development by Audi’s IT department and Audi Design, addresses. The project is now enabling creatives to draw from a practically unlimited pool of ideas. Interacting with the software lets designers discover motifs from completely new perspectives, giving them suggestions that they can further evolve and work into their creations. In concrete terms, FelGAN works either by rapidly proposing a large number of photo-realistic designs itself or recombining existing designs in a targeted way.In this way, the system acts as a kind of spontaneous idea hub for Audi’s rim design team, allowing them to exchange new versions and variations. The tool lets designers easily experiment with shape, color, surface structure, and other parameters in real time.
Digitalization at Audi - Quality Detection with AI
BMW debuted the “The Ultimate AI Masterpiece,” a unique exploration of art and technology that uses artificial intelligence to generate entirely new works. The virtual art installation debuts in conjunction with Frieze New York 2021, as well as the 50th anniversary of BMW Group Cultural Engagement.
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