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Added on the 06/06/2017 14:51:31 - Copyright : Auto Moto EN
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Digital Art Mode, the first time in the world digital art is being used in an automotive setting, will offer a particularly exclusive driving experience. The displays on the BMW Curved Display activated with this My Mode come from a creative dialogue between the BMW Group Design and the internationally renowned Chinese multimedia artist Cao Fei.Back in 2017 Cao Fei designed BMW Art Car #18, the first fully digitally designed vehicle in the history of this globally unique collection of mobile artworks. With the premiere for the integration of digital art in an automotive setting, she and the BMW Group are now together taking the next step in the company's global cultural commitment. In her digital artwork created for Digital Art Mode, Cao Fei addresses the many interactions and correlations in a globalised world using light elements that are constantly changing, moving and relating to each other.
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