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Added on the 28/01/2015 11:31:29 - Copyright : Reuters EN
Mattel launches a new- look Barbie at the Nuremberg Toy Fair to help it fight off competition from the likes of Disney and Lego. As Hayley Platt reports the move comes a day after Chief Executive Brian Stockton was removed following a disappointing holiday shopping season.
(CNN)Elton John is getting his very own Barbie doll. The limited-edition Barbie doll, which was released on Mattel's website on Thursday, will have a glittery top and flared denim complete with the singer's initials. Her multi-colored "Elton" bomber jacket has stars on its sleeves and rainbow stripes on its hem. "The Elton John Barbie doll is a bold collaboration that personifies two cultural icons and honors the extraordinary artistry and musicianship of a stellar performer," the doll's description on the Mattel website reads.
Sir Elton John is getting his very own Barbie doll. According to CNN, the limited-edition doll will have a glittery top and flared denim pants. Barbie will also be wearing a multi-colored "Elton" bomber jacket with stars on its sleeves. The Mattel wenb=sbite explains; "The Elton John Barbie doll is a bold collaboration that personifies two cultural icons". The doll was released to mark the 45th anniversary of the singer's record-breaking performance at Dodgers Stadium in 1975. The Elton Joh Barbie retails for $50.
Margot Robbie's live-action 'Barbie' has now agreed a partnership deal between Mattel and Warner Bros.
Barbie isn't as fashionable as she used to be, so the doll is breaking from a 57-year-old tradition to try to bump up sales.
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