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Added on the 28/07/2016 19:21:59 - Copyright : Reuters EN
The social media craze that had millions of people dumping buckets of freezing water over their heads in the name of ALS raised enough money to lead to an important breakthrough in research. Linda So reports.
Amyotrophic Lateral Sclerosis (ALS) is a fatal disease that starts with degeneration of motor neurons in the brain and eventually leads to death. The #ALSIceWaterBucketChallenge (pour ice-cold water on your head or make a donation) has become a worldwide online phenomenon, and our very own Bollywood celebs have joined the bandwagon too! Watch this fun compilation video of Bollywood celebs doing their bit for a global social cause. (NOTE: WE DO NOT OWN THE COPYRIGHT TO ANY OF THE VIDEOS SHOWN). For all the updates on our movies and more: https://twitter.com/#!/ErosNow https://www.facebook.com/ErosNow https://plus.google.com/+erosentertainment http://www.dailymotion.com/ErosNow
The latest social media sensation is raising awareness for a great cause. Celebrities like Lady Gaga, Chris Brown and Jennifer Lopez are dumping ice cold buckets of water over their heads and raising millions for ALS.
Paramount Pictures Chairman & CEO Brad Grey accepts the ALS ice bucket challenge with the help of Johnny Knoxville. Watch to find out who they nominate for the challenge next!
As part of a traditional method to prevent influenza, Siberian schoolchildren often pour buckets of water over their heads outside in the winter, when temperatures hover right around 0 degrees Fahrenheit. Of course, the children sit in a piping ho Russian sauna first. This traditional remedy was practiced for hundreds of years and Siberians swear it works. At the beginning of the academic year, parents have to confirm whether they permit their children to join such cool outdoor activities.
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