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Added on the 18/01/2018 14:00:00 - Copyright : Auto Moto EN
As 2018 begins, BMW is confident that it will be another exciting year for the BMW Group. This excitement is driven by a surge of new products across the full spectrum of their brands. At...
"The latest results of BMW’s ongoing product offensive are taking centre stage at the brand’s Mondial de l’Automobile 2018 show stand in Paris. Emotion-packed design, pioneering technology and an even more richly engaging form of driving pleasure define the character of the new models BMW is presenting at the most important date on Europe’s 2018 car show calendar. The fresh arrivals introduce the brand’s new design language to a number of vehicle segments and represent significant advances in the areas of digitalisation, operation, sustainability and driving dynamics. For example, visitors to the Paris show will discover the first models to feature the new BMW Operating System 7.0, which creates a fully digital grouping of instrument cluster and Control Display and allows system operation to be adapted even more precisely to the driver’s personal preferences. The BMW Group is set to revolutionise driving pleasure with the BMW Intelligent Personal Assistant. From March 2019, BMW drivers and passengers will be joined by an intelligent, digital character that responds to the prompt “Hey BMW”. This will mark the start of a new era for the BMW Group in which drivers will increasingly be able to operate their car and access its functions and information simply by speaking. Further innovations include BMW Laserlight and the Steering and lane control assistant, which are also available for other new models from the brand, plus the unique Reversing Assistant, which takes over steering for reversing manoeuvres in tight areas where visibility is restricted"
The latest new models, pioneering concept vehicles and innovative technological developments are the headline-makers as BMW takes to the stage at the Auto China 2018 show in Beijing. The latest new models, pioneering concept vehicles and innovative technological developments are the headline-makers as BMW takes to the stage at the Auto China 2018 show in Beijing. The selection of new products on display at the international vehicle fair taking place from 25 April – 4 May 2018 underlines the company’s commitment to the next steps in its electrification strategy, heralds its upcoming model offensive in the luxury segment and celebrates the continued success of the BMW X models. Added to which, the array of world and Asian premieres from BMW shines the spotlight on the huge significance of China as both the world’s largest car market and the production location for a growing number of models from the Bavarian premium brand.
The latest new models, pioneering concept vehicles and innovative technological developments are the headline-makers as BMW takes to the stage at the Auto China 2018 show in Beijing. The selection of new products on display at the international vehicle fair taking place from 25 April – 4 May 2018 underlines the company’s commitment to the next steps in its electrification strategy, heralds its upcoming model offensive in the luxury segment and celebrates the continued success of the BMW X models. Added to which, the array of world and Asian premieres from BMW shines the spotlight on the huge significance of China as both the world’s largest car market and the production location for a growing number of models from the Bavarian premium brand.
The BMW Group is putting circular economy and sustainable urban mobility at the centre of its presence at the 2021 IAA Mobility. At the motor show, the company is consistently demonstrating its sustainability and CO2 targets as well as its concrete measures and concepts to achieve these goals.
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