Home > BMW Group Digital Day - Virtual Reality / Mixed Reality

Auto
BMW Group Digital Day - Virtual Reality / Mixed Reality

Description

The BMW Group is forging ahead with digitalisation across all areas. Thanks to its capacity for innovation, not only does it develop cars and motorcycles for the premium segment that stir the emotions, it also devises customer-centric services that optimise the mobility experience. As part of the Digital Day 2018 event, the BMW Group is offering an insight into current product developments, technological concepts, innovations and manufacturing processes.

Added on the 21/04/2018 09:15:21 - Copyright : Auto Moto EN

To customise your video :

Or Create an account

More videos on the subject

  • BMW i Vision Dee - BMW Mixed Reality Slider

    The BMW Group is sharing its vision of the future digital experience, both inside and outside the vehicle, at the Consumer Electronics Show (CES) 2023 in Las Vegas. BMW i Vision Dee is the futuristic mid-size sedan with a new and pared-down design language. The name “Dee” stands for Digital Emotional Experience – and that is precisely its aim: to create an even stronger bond between people and their cars going forward. Future digital functions will go far beyond the level of voice control and driver assistance systems we are familiar with today. The BMW Head-Up-Display extends across the full width of the windscreen, providing a glimpse of the next vehicle generation. From 2025 onwards, this innovation will be available in the models of the NEUE KLASSE. The BMW Group has also refined its use of colour-change technology. Having unveiled the BMW iX Flow Featuring E Ink, with the ability to change from black to white, at the last CES, BMW i Vision Dee can now curate its exterior in up to 32 colours.

    13/04/2023 - Auto Moto EN
  • EVE VR - BMW M235i Alps

    The possible uses of game technology and virtual reality applications are manifold in the automotive sector. The BMW Group, the first automotive company together with Epic Games to define and structure an enterprise licence for the industrial use of Unreal Engine, designed a self-developed mixed reality system. This is consistently used and expanded in vehicle development. The BMW iX is the first car that has been developed using the game engine we modified for our purposes. BMW’s use of Unreal Engine is invaluable, especially in the strategic innovation fields. You can very quickly create 3D renderings, for example, that take account of light effects and light reflections on different materials, among other things. But most importantly, it allows the functional and user experience to be brought to life and implemented in real time at a very early development stage. These advantages led to the early development of the technology into a global platform.

    03/12/2020 - Auto Moto EN
  • BMW VR production planing - Body Paintshop

    The possible uses of game technology and virtual reality applications are manifold in the automotive sector. The BMW Group, the first automotive company together with Epic Games to define and structure an enterprise licence for the industrial use of Unreal Engine, designed a self-developed mixed reality system. This is consistently used and expanded in vehicle development. The BMW iX is the first car that has been developed using the game engine we modified for our purposes. BMW’s use of Unreal Engine is invaluable, especially in the strategic innovation fields. You can very quickly create 3D renderings, for example, that take account of light effects and light reflections on different materials, among other things. But most importantly, it allows the functional and user experience to be brought to life and implemented in real time at a very early development stage. These advantages led to the early development of the technology into a global platform.

    02/12/2020 - Auto Moto EN
  • BMW Group uses virtual reality to design future production workstations

    Virtual reality is increasingly finding use in BMW Group production. A few months before production of the new BMW 3 Series ramped up in Munich, BMW Group planners have completely laid out individual workstations in a virtual world. This includes cockpit preassembly, for example, where the cockpit is put together before being installed in the vehicle. For the first time, building, systems, logistics and assembly planners, together with production employees, were able to assess the whole of the new production area in virtual reality and test new procedures in 3D.Production of the existing cockpit continued during preparations without any constraints, since planning only took up space in the virtual world. Being able to work with the same data and software also saved specialist departments and production staff a lot of time. Because it is so easy to use, experts were able to assess how much space the new system needed, for example, quickly and easily and incorporate production employees’ know-how in planning from the beginning. Following a brief introduction and without any specialised knowledge, the team of representatives from different specialist areas was able to launch the project immediately. The software handles complex calculations for real-time rendering of all objects in virtual-reality glasses and simulations.

    20/11/2018 - Auto Moto EN
  • BMW Exterior and Interior VR experience - VR research and development

    The possible uses of game technology and virtual reality applications are manifold in the automotive sector. The BMW Group, the first automotive company together with Epic Games to define and structure an enterprise licence for the industrial use of Unreal Engine, designed a self-developed mixed reality system. This is consistently used and expanded in vehicle development. The BMW iX is the first car that has been developed using the game engine we modified for our purposes. BMW’s use of Unreal Engine is invaluable, especially in the strategic innovation fields. You can very quickly create 3D renderings, for example, that take account of light effects and light reflections on different materials, among other things. But most importantly, it allows the functional and user experience to be brought to life and implemented in real time at a very early development stage. These advantages led to the early development of the technology into a global platform.

    01/12/2020 - Auto Moto EN