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Added on the 23/02/2018 21:15:22 - Copyright : Auto Moto EN
A new technology developed by Japanese tech company OMRON may have a solution to help prevent crashes caused by driver fatigue. OMRON's Onboard Driving Monitoring Sensor uses facial recognition and artificial intelligence to tell if a driver is falling asleep or texting while driving, and prompting them to pay attention and drive safely.
Lexus’ creative agency, The&Partnership, collaborated with technical partner Visual Voice to create the AI scriptwriter, using IBM Watson to analyse a range of external audio, text and visual data and extract insight on what makes content award-worthy. The AI was ‘trained’ with 15 years’ worth of car and luxury advertisements that have won prestigious Cannes Lions international awards for creativity.Once this data had been collected, the Visual Voice AI platform was used to analyse the large quantities of information for trends and correlations, such as things that typically happen in the middle of an advert, and objects and locations which frequently occur together.
Lexus, a brand famous for being at the leading edge of technical innovation, has explored new ground in film-making with the release of ‘Driven by Intuition,’ an advert that has been scripted entirely by artificial intelligence (AI). It has been shot by director Kevin Macdonald, whose credits include ‘The Last King of Scotland,’ the Whitney Houston biopic ‘Whitney’ and the Oscar-winning documentary ‘One Day in September’. This world-first collaboration between AI and a renowned craftsman aimed to test the boundaries of how humans and machines can work together in perfect harmony, exploring the importance of intuition in the relationship between the two to showcase the responsive features of the new Lexus ES executive sedan. The result is an engaging short drama: a minute-long film telling the story of a Lexus Takumi Master Craftsman who completes his painstaking work and releases the new Lexus ES into the world, only for it to be taken away and threatened with destruction. At the crucial moment, the car’s automatic emergency braking system cuts in to save the day, demonstrating the value and effectiveness of the intuitive technology built into the car.
Lexus, a brand famous for being at the leading edge of technical innovation, has explored new ground in film-making with the release of ‘Driven by Intuition,’ an advert that has been scripted entirely by artificial intelligence (AI). It has been shot by director Kevin Macdonald, whose credits include ‘The Last King of Scotland,’ the Whitney Houston biopic ‘Whitney’ and the Oscar-winning documentary ‘One Day in September’. This world-first collaboration between AI and a renowned craftsman aimed to test the boundaries of how humans and machines can work together in perfect harmony, exploring the importance of intuition in the relationship between the two to showcase the responsive features of the new Lexus ES executive sedan. The result is an engaging short drama: a minute-long film telling the story of a Lexus Takumi Master Craftsman who completes his painstaking work and releases the new Lexus ES into the world, only for it to be taken away and threatened with destruction. At the crucial moment, the car’s automatic emergency braking system cuts in to save the day, demonstrating the value and effectiveness of the intuitive technology built into the car.
Mercedes-Benz rolled out its new A-Class to the 2018 Mobile World Congress in Barcelona and showed off its new Mercedes-Benz User Experience, or MBUX, smart multimedia system. The MBUX combines a futuristic display, Optical Finger Navigation, and voice controls with a high-level computing package, including 8GB of RAM, two different Nvidia graphics cards, and an AI recommendation system.
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