Description
Added on the 01/02/2024 06:36:22 - Copyright : Auto Moto EN
Polestar 3 design interview with Maximilian Missoni
Polestar has inaugurated its new design studio in Gothenburg, Sweden, nestled in a dense forest adjacent to the brand’s global headquarters. The dedicated facility provides a specialist home for up to 120 design team members, led by Maximilian Missoni, in an environment that combines modernist architecture with the brand’s clean, minimalistic Scandinavian aesthetic.Born out of a historic former Volvo facility completed in 1984 by Italian Romaldo Giurgola and local architect Owe Svärd, the building has been fully upgraded while maintaining its unique architectural character. Here, the Polestar Design team will continue to build on the brand’s new design language, previewed by the Polestar Precept and electric roadster concept cars, and carried into production with Polestar 3 which launched in October 2022.Prime materials and details from the original 1980s construction sit juxtaposed alongside a high-quality, modern Scandinavian design from plans drawn up by Maximilian Missoni. The new facility includes a specialist showroom area, clay working station, material and colour lab, auditorium and multiple digital studio spaces, management offices, VR rooms and meeting spaces.Maximilian Missoni, Polestar’s Head of Design, comments: “When such care, attention to detail and material quality was so carefully considered at the point of construction back in 1982, it was important to me that we respected the original intentions when integrating our studio into the building. We deliberately showcase the original structure and detailing, respecting the very fabric that gives it its unique character.
Polestar 4 is now officially on sale in Europe with a starting indicative price of EUR 63,200. Production is planned to start towards the middle of 2024, with first deliveries expected from August.Polestar 4 transforms the aerodynamics of a coupé and the space of an SUV into a new breed of SUV coupé. Polestar 4 is positioned between Polestar 2 and Polestar 3 in terms of size and price.As a design-driven brand, the design of Polestar 4 sees the continuation of key elements first shown by the Polestar Precept concept car, coming to life. Aerodynamic efficiency is enhanced by the low nose, retractable door handles, flush glazing with frameless windows, rear aero blades and air flow optimisation around the rear light bar.Thanks to the elimination of the rear window, the standard full-length glass roof stretches beyond the rear occupants’ heads, creating a truly unique interior ambience. A secondary media and climate control screen is mounted between the front seats to enable rear occupant control.
Polestar (Nasdaq: PSNY) confirms the successful start of production of Polestar 4, with first deliveries to customers in China expected before the end of 2023. Official launch in all other Polestar markets is planned for early 2024, with customer deliveries in these markets expected within the same year.The first production car to roll off the assembly line is finished in Snow with the signature Swedish gold details of the Performance Pack. It is the first Polestar to be manufactured at the Hangzhou Bay factory operated by Geely Holding, which is powered by renewable electricity that carries the I-REC hydro power certificate, combined with photovoltaic electricity generated on the roof of the plant.The factory’s green credentials have played a significant role in reducing the environmental impact of Polestar 4, which at 19.4-21.4 tCO2e, has the lowest carbon footprint of any Polestar car at launch.
Precept, the car with which Polestar envisions its future, was created to showcase three key areas for the Swedish brand: sustainability, digital technology and design. Following its digital reveal in February, Polestar CEO Thomas Ingenlath now takes a look at Precept in detail, and in reality, in Gothenburg, Sweden.The name “Precept” was chosen to emphasise the vehicle’s role in setting out Polestar’s intent as the contemporary electric performance brand. A precept is a manifesto of things to come; a declaration. The car signifies an important milestone for Polestar as a standalone brand, describing a unique design philosophy that remains firmly embedded in Polestar’s brand values: pure, progressive and performance.
|
Support : Technical 
- Content 
- Editors 
