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Added on the 10/09/2013 23:00:41 - Copyright : Auto Moto EN
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The Mercedes-Benz Concept CLA Class unveiled at IAA Mobility 2023 in Munich, Germany, offers a close-to-production insight into the upcoming family of vehicles that stands at the gateway to the brand. At the cusp of a new electric and digital age, this represents the company’s vision to elevate this important vehicle class, based on the long-term portfolio strategy. Designed on the forthcoming Mercedes‑Benz Modular Architecture (MMA) platform, the exterior aesthetics of the Concept CLA Class stand for iconic design and dynamic performance. Meanwhile, its interior focuses on the customer experience with exceptional comfort and convenience for an electric and digital future.Technology leadership is apparent in the MMA platform underpinnings such as the next-generation electric-drive system aiming for a range of more than 750 kilometres (466 miles) (WLTP). The Mercedes-Benz Modular Architecture (MMA) is an electric-first platform engineered for a family of four vehicles covering a range of body styles. It is set to play a major role in accelerating the ramp-up of the Mercedes-Benz electric fleet. As a fundamental part of the wider electric strategy, it will help the company attain its ambitious targets. All vehicles on the MMA platform are being developed in accordance with the Mercedes-Benz “real life safety” philosophy. Mercedes-Benz has set safety standards for decades, pursuing a vision of accident-free driving.Meanwhile, the new operating system “MB.OS” is the basis for an unparalleled user interface and user experience (UI/UX) via the MBUX Superscreen derived from the innovative display in the VISION EQXX incorporating advanced real-time graphics. The Concept CLA Class showcases the use of sustainable materials throughout its structure and interior. This ranges from almost CO₂-free steel and CO₂-reduced aluminium to sustainably produced and processed leather upholstery as well as trim made from paper. Overall, the show car represents the approachable interpretation of desire for a youthful and dynamic global market segment.
The new Mercedes-Benz CLA Coupé is not only the most emotional vehicle in its class, it is also highly intelligent: From MBUX Interior Assist, which recognises operational demands from gestures and equips the interior with intelligence, through augmented reality for navigation and understanding indirect voice commands to the ENERGIZING COACH that provides individual fitness recommendations, the new CLA offers an array of clever solutions. There are also ingenious details when it comes to the aerodynamics and functions for the Intelligent Drive driving assistance package. The design underlines the coupé character with its stretched form and design elements such as the bonnet with powerdomes or the rear licence plate which has been moved down. As such it does justice to its predecessor's status as a design icon.The new generation of compacts has made a key contribution to the rejuvenation and image change of the Mercedes-Benz brand. The CLA is important for winning and retaining new customers in particular. In 2017, every other customer in Europe had previously driven a vehicle from another brand. Over 75 percent of European customers who previously drove a CLA as a coupé or Shooting Brake chose a Mercedes‑Benz again for their next vehicle. In total, some 750,000 units of the first-generation CLA Coupé and CLA Shooting Brake contributed considerably Mercedes-Benz's success.
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