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Added on the 11/06/2019 10:35:42 - Copyright : Auto Moto EN
Lamborghini Esperienza Avventura enters China for the first time, marking a new chapter in Lamborghini’s experience program. The "Expedition into the Wild" saw guests travelling nearly 900 km across varying road conditions in the Lamborghini Urus Performante. Experiencing dramatic landscapes along the way, the route took in majestic scenery as the Lamborghini Super SUV conquered the wilderness, heading out from the golden city of Lanzhou.During the four-day trip, a fleet of 12 Lamborghini Urus set off from Lanzhou and drove through the Ganjia Secret Land, which stands wild and magnificent with distinct peaks and valleys, and the wild dirt roads and highland meadows giving distinctive views of the Secret Land from the vast grasslands. On the Sangke Grasslands, the Urus Performante showcased its capabilities away from the road, as the powerful Super SUV drove through the summer grazing routes.Guests experienced an extraordinary blend of natural beauty and traditional culture with a blessing at Labrang Monastery, followed by a visit to Norlha Workshop to appreciate Tibetan textiles and styling. Finally, the fleet reached the Amigonghong rangeland to taste local cuisine, with the adventurers enjoying an exclusive Lamborghini outdoor evening celebration.
People at the center. This is the philosophy with which Automobili Lamborghini dedicates a video to its employees to celebrate the company’s 60th anniversary. A history that has seen incredible achievements, innovations and breakthroughs, all with one common denominator: human capital. The many successes attained would not have been possible without a group of people united in the desire to achieve specific goals, thanks to their skills, passion, and love for the brand and attention to detail, with the determination to offer all fans the absolute best products on the market. With this video, the company wants to celebrate and thank all the people who, day by day and throughout these 60 years, have been and continue to be committed to making Lamborghini cars true global icons. Because “Lamborghini is everyone who has shaped it.”
Automobili Lamborghini celebrates its 60th anniversary in 2023 and to commemorate this significant year, Lamborghini and Japan’s most disruptive contemporary artist IKEUCHI have come together in an avant-garde artistic collaboration.Inspired by the 60th anniversary motto “The future began in 1963”, this joint project was named “Chasing the Future” and it encompasses the “Time Gazer” and the “Huracán STO Time Chaser_111100”.Automobili Lamborghini, together with its strong network of 180 dealers in 53 different countries, have decided to organize a cross-sectional projects for which different markets will cooperate with internationally renowned artists to celebrate its 60th anniversary. The company has created the artistic platform to explore, in all forms, Lamborghini’s core values that have always distinguished it in the past, present and as a future reference also. This first Japanese collaboration will be presented In Tokyo together with IKEUCHI.
Automobili Lamborghini’s exponential growth on social media has been recognized with the presentation of the ‘Gold Creator Award’ from YouTube, given for the achievement of 1 million subscribers on the video platform. Among various Lamborghini social media channels, the YouTube channel, which now has nearly 1,1 million subscribers, has seen together with Instagram the highest growth in the last 12 months: +50%. With a fan base of over 38 million fans around the world, many of them very young, Lamborghini is very successful on Instagram, that is its most clicked channel with 22,5 million followers, followed by Facebook with 12,7 million fans.
Speed is synonymous with super sports cars, and every Lamborghini delivers benchmark VMAX figures. In motorsport as well as in road cars, speed is a reference, but Chief Technical Officer for Automobili Lamborghini Dr. Ing. Rouven Mohr and racing driver Andrea Caldarelli distinguish achieving those top digits as just one facet of the greater performance.In the video ‘Beyond Speed: Emotion Outside of Numbers’, they explore the technical commitment and human input that delivers not only thrilling acceleration and kilometers per hour but the more powerful and emotional driver that is performance.
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