Description
Added on the 13/05/2019 15:46:14 - Copyright : Auto Moto EN
SEAT celebrates its 69 years of history and is participating this year in the 100th edition of the Automobile Barcelona, where it has rolled out its vision of electric mobility with its two new concept cars – the first ever fully electric SEAT el-Born and the SEAT Minimó, a forward-looking approach that aims to become the companion of cities and revolutionise urban mobility. Moreover, CUPRA is also displaying the new CUPRA Formentor, the brand’s own first model, as well as the e-Racer, the first ever fully electric touring racecar.SEAT CEO Luca de Meo pointed out that “the auto industry is undergoing a process of transformation and is facing the biggest challenge in its over 100 years of history. We are at our best moment and with these launches can look to the future with confidence and lead the transformation facing the sector.”
SEAT arrives at the Frankfurt Motor Show with its electric offensive in top gear. Following the announcement of the SEAT Mii electric and the el-Born, the brand's first two fully electric models, at the international event CUPRA is presenting its new Tavascan concept car. It will be joined in by the new SEAT Tarraco FR PHEV, the brand's first plug-in hybrid electric SUV, which will be making its world debut in Frankfurt and is the fourth electric model of the six that the company announced it would launch by 2021.Following the CUPRA Formentor, the first model developed specifically for the brand, equipped with a hybrid engine and scheduled for market release next year, the Tavascan concept car is CUPRA's first fully electric vehicle, and it was developed on the MEB platform.
Following the presentation of the new SEAT MÓ brand last June, created to boost the urban mobility strategy focused on micromobility products and services, the company has rolled out its first motosharing service in Barcelona with a total of 632 eScooters available to the public.After the implementation of the Low Emission Zone (LEC) in Barcelona at the beginning of the year, SEAT is now offering a motosharing and a subscription service with fully electric scooters in the city, with the goal of ensuring individual mobility to all citizens, even during the days with traffic restrictions. With its agile, zero emission vehicles, SEAT MÓ aims to contribute to reducing pollution and improving urban mobility in Barcelona, the home of SEAT.
SEAT is kicking off its e-mobility offensive at Geneva Motor Show. In the framework of one of the main meeting points for the automotive industry, the brand is presenting its vision of electric technology applied to such diverse vehicles as an urban two-seater or a high-performance CUV (Cross Utility Vehicle), two complementary alternatives for today’s mobility needs.The company is presenting two concept cars for the first time globally in Geneva: the el-Born, its first 100% electric vehicle based on the Volkswagen Group’s MEB platform, and the CUPRA Formentor, a high-performance plug-in hybrid CUV with CUPRA DNA which is the first vehicle developed specifically for this brand. The SEAT Minimó is also making its first appearance at the motor show; it is a forward-looking city ally that is going to revolutionise urban micromobility. They all underscore the company’s commitment to developing more sustainable mobility.
Thirty years ago today, the SEAT S.A. factory in Martorell was inaugurated. The anniversary coincides with the beginning of the company’s biggest transformation ever, with a total investment of three billion euros. This transition from combustion to electrification will involve all areas: research and development, production and logistics, commercial and people and organisation.SEAT S.A.’s main factory will start producing fully electric vehicles by 2025 for different brands within the Group. To achieve this, the company has designed a strategic plan that includes five main pillars: people and organisation, electrification and product, production end to end (E2E), digitalisation and sustainability.One of the key projects for the transformation is that SEAT S.A. will lead the Small BEV cluster for the Volkswagen Group; the family of cars that will democratise sustainable urban mobility for different brands. Martorell will become one of the Group’s production hub for these electric cars and a crucial part of the electric vehicle value chain in Spain.
|
Support : Technical 
- Content 
- Editors 
