Environment

Clean my Beach, raising pollution awareness through a videogame

Dakar, Jul 28 (EFE) .- Senegalese startup Kayfo has developed an entertaining and fun way to raise awareness on the serious issue of beach pollution: Clean my Beach, a slingshot-style videogame in which players must, like its name depicts, clean beaches.Players are put at the centre of the issue as they throw all the rubbish into a recycling bin and return animals to their natural habitat.FOOTAGE OF BEACHES IN SENEGAL, KAYFO HEADQUARTERS AND FOOTAGE OF THE GAME (COURTESY OF KAYFO.)SOUNDBITES OF:-JULIEN HERBIN, KAYFO FOUNDER: "It is an issue that concerns us all, especially when we see the state of the beaches here in Senegal, it is something that strikes us every time we go to the beach, so we thought it would be a good point to address in a videogame.""The more you play, the more the natural environment will return. Some animals are going to return to the beach making it more beautiful, without a doubt.""That is why the name is also in English, we have not used neither French nor Wolof. It is a game with a global reach. Beach pollution in some parts of the world is obviously a much bigger problem than in others, but it is a global problem and, if we go further, we all share ocean pollution."-THIERNO NDIAYE, GAME DEVELOPER:"I think that the topic is very important because it contributes to the protection of the environment and allows young people to be aware and at the same time learn that we must collect garbage and thus can contribute to the protection of the environment."-BINTA DEME, VIDEOGAME DESIGNER:"Kayfo Game Studio has chosen a quite noble theme such as protecting the environment, because if we take the example of Senegal, people throw garbage everywhere, we see more and more pollution on the beaches and in the streets and, we said to ourselves 'we are going to do something about it, raise awareness among people, awaken the collective consciousness."