Home > Mercedes-Benz Design Essentials II, Workshop The Experience of Mercedes-Benz - Hartmut Sinkwitz

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Mercedes-Benz Design Essentials II, Workshop The Experience of Mercedes-Benz - Hartmut Sinkwitz

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The aesthetic of modern luxury is characterised by timeless beauty, a combination of high-grade technology and craftsmanship as well as a reduction to what is really important. The aim is to spark a desire for the brand. The atmosphere created by the design conveys a reduced, but not distant appearance that is modern and timeless. Black and silver are the dominant colours that create a stage for highlights, but also stage innovations to be complemented by a warm colour range. Natural materials, such as leather and wood give a feeling of being approachable and can be harmoniously combined with technical and innovative highlights. Modern graphic elements that quote the typical Mercedes style idioms or pick up on the brand make the brand identity stronger.

Added on the 09/07/2018 15:15:17 - Copyright : Auto Moto EN

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