Description
Added on the 11/05/2018 09:58:17 - Copyright : Challenges vidéo – Automobile
Luxury conveyance is no longer confined to an urban environment. As Rolls-Royce clients the world-over seek to conquer the most challenging terrains and enjoy life’s most enriching experiences, they wish to pursue this unbounded access in ultimate luxury.Enter Rolls-Royce Cullinan, taking the marque’s patrons to the edge of adventure in uncompromised luxury. Cullinan is Rolls-Royce as it’s never been seen before. Effortless, everywhere, Cullinan takes the world in its stride and takes visionaries and explorers on the epic adventures they dare to undertake. Now, adventure awaits as “the Rolls-Royce of SUVs” embarks on an expedition completely off the beaten track and into the beauty and mystery of the Arabian desert. A local patron of luxury took his Sapphire Black Cullinan and brought supreme liberty to life as he took the world-famous Rolls-Royce ‘Magic Carpet Ride’ off-road and onto the graceful and imposing dunes. Discovering new horizons on the golden sands, the outcrops and the steep sandy cliffs, Cullinan became a force of nature, and lead by the Spirit of Ecstasy, surfed over high and low terrains with absolute authority. Undulating smoothly and quietly, Cullinan floats across this unforgiving landscape, making the journey seamless and magical.
Sir Henry Royce once said, “Small things make perfection, but perfection is no small thing.” It is in this vein that Rolls-Royce Motor Cars presents to its clients, perfect scale models of Cullinan, the marque’s stellar SUV.
When Rolls-Royce announced in 2015 that it would launch Cullinan, it did so in the knowledge that its customers around the world had asked it to build "The Rolls-Royce of SUVs", with luxury, performance and usability not seen before in the SUV market. Many of these customers were younger, very successful high-net-worth individuals who are heavily engaged in the experience economy, and wanted a Rolls-Royce that would take them to the ends of the Earth in ultimate luxury.Automotive mobility has always been a fast moving and dynamic business, with new concepts - such as SUVs - appearing with great regularity. But those new concepts need to be perfected in order to be adopted by those customers who will accept no compromise - the patrons of true luxury. Hence the Rolls-Royce Cullinan.
When Rolls-Royce announced in 2015 that it would launch Cullinan, it did so in the knowledge that its customers around the world had asked it to build "The Rolls-Royce of SUVs", with luxury, performance and usability not seen before in the SUV market. Many of these customers were younger, very successful high-net-worth individuals who are heavily engaged in the experience economy, and wanted a Rolls-Royce that would take them to the ends of the Earth in ultimate luxury.Automotive mobility has always been a fast moving and dynamic business, with new concepts - such as SUVs - appearing with great regularity. But those new concepts need to be perfected in order to be adopted by those customers who will accept no compromise - the patrons of true luxury. Hence the Rolls-Royce Cullinan.
"Nebula is a suite of Black Badge Ghost, Wraith and Dawn motor cars which draw influence from spacecraft and aerospace technology, drawing visual references from technical spacecraft to the soaring vistas of the earth’s atmosphere, whilst paying homage to the pioneers of the 20th century and challenges the space and technology entrepreneurs of the 21st century. Men and women who push the technology envelope to explore space, honor the pioneers of land and space flight from Charles Rolls to the elite brotherhood of astronauts. The exterior is enveloped in Iced Selby Grey, a flat grey hue, reminiscent of the ultra matt aesthetic of the heat shields of great, technical, spacecraft themselves. Inside, the interior color-way features Selby Grey and Black leather, offset against high contrast Sunset accents in the format of a two tone steering wheel, piping and stitching. The contrast masterfully imbues the impression of color imparted by a space shuttle fuel tank. This is perfectly offset against a technical fiber fascia, a sought-after aesthetic found in many Black Badge motor cars. The Rolls-Royce clock embodies the Nebula theme in miniature. A depiction of a portion of the night sky in the Northern Hemisphere in March are backlit on the clock’s face, encircled in the accent ‘Sunset’ color, providing the impression of viewing the stars through the window of a spacecraft. A repeated hexagonal motif has been expertly embroidered into the rear of each motor car, reflective of the honeycomb structure used in some of the most ambitious and technologically advanced aerospace developments, from space telescope mirrors to space station windows. Speaker covers most commonly bestow a jewelry-like impression on the interior of a Rolls-Royce, however in this iteration, they have adopted a blackened aesthetic, to further the technical feel once more."
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