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Added on the 26/02/2019 08:52:44 - Copyright : Auto Moto EN
At the 2019 Consumer Electronics Show (CES) in Las Vegas from January 8 – 11, 2019, the BMW Group presents its vision of intelligent connectivity to the public, highlighting the potential for future individual mobility. The focal point of the company’s CES showcase is the BMW Vision iNEXT, which looks ahead to the future of driving pleasure, and the BMW Intelligent Personal Assistant, which, as an on-board expert and the soul of the BMW, constitutes the central element for interaction between the driver, their vehicle, and their digital world. The BMW Vision iNEXT forms the optical highlight of the exhibition stand, which also showcases the interior design principle “My Favorite Space” with harmonious, natural surfaces and technology that is kept discreetly out of sight. A sophisticated mixed-reality installation also provides a virtual impression of the future driving experience promised by the BMW Vision iNEXT.
"Digitalisation is the dominant element in the radical ongoing transformation of personal mobility. It paves the way to a new driving experience, expands the possibilities for enhancing safety and comfort out on the road, and opens up new opportunities for efficient yet customer-focused development and manufacture of vehicles. The BMW Group is systematically forging ahead with digitalisation across all areas. Thanks to its capacity for innovation, not only does it develop cars and motorcycles for the premium segment that stir the emotions, it also devises customer-centric services that optimise the mobility experience as a whole. As part of the Digital Day 2018 event, the BMW Group is offering an insight into current product developments, technological concepts, innovations and manufacturing processes that will enable it to shape the future of mobility. Today, the BMW Group is already blazing a trail for intelligent vehicle connectivity and the integration of digital mobility services. It is exploiting the potential of digitalisation to further strengthen its status as the leading provider of personal mobility at premium level. The BMW Group has defined the key areas that will form the stepping stones to digitalised and emission-free mobility in the future with its corporate strategy NUMBER ONE > NEXT. In the process, it is driving forward the D-ACES themes (Design, Autonomous, Connected, Electrified and Services) with particular vigour through considerable investment in research and development. The innovations and initiatives presented at Digital Day 2018 exemplify the company’s transformation into a mobility tech company."
The BMW Group is forging ahead with digitalisation across all areas. Thanks to its capacity for innovation, not only does it develop cars and motorcycles for the premium segment that stir the emotions, it also devises customer-centric services that optimise the mobility experience. As part of the Digital Day 2018 event, the BMW Group is offering an insight into current product developments, technological concepts, innovations and manufacturing processes.
At the 2019 Consumer Electronics Show (CES) in Las Vegas from January 8 – 11, 2019, the BMW Group presents its vision of intelligent connectivity to the public, highlighting the potential for future individual mobility. The focal point of the company’s CES showcase is the BMW Vision iNEXT, which looks ahead to the future of driving pleasure, and the BMW Intelligent Personal Assistant, which, as an on-board expert and the soul of the BMW, constitutes the central element for interaction between the driver, their vehicle, and their digital world. The BMW Vision iNEXT forms the optical highlight of the exhibition stand, which also showcases the interior design principle “My Favorite Space” with harmonious, natural surfaces and technology that is kept discreetly out of sight. A sophisticated mixed-reality installation also provides a virtual impression of the future driving experience promised by the BMW Vision iNEXT.
The BMW Group is sharing its vision of the future digital experience, both inside and outside the vehicle, at the Consumer Electronics Show (CES) 2023 in Las Vegas. BMW i Vision Dee is the futuristic mid-size sedan with a new and pared-down design language. The name “Dee” stands for Digital Emotional Experience – and that is precisely its aim: to create an even stronger bond between people and their cars going forward. Future digital functions will go far beyond the level of voice control and driver assistance systems we are familiar with today. The BMW Head-Up-Display extends across the full width of the windscreen, providing a glimpse of the next vehicle generation. From 2025 onwards, this innovation will be available in the models of the NEUE KLASSE. The BMW Group has also refined its use of colour-change technology. Having unveiled the BMW iX Flow Featuring E Ink, with the ability to change from black to white, at the last CES, BMW i Vision Dee can now curate its exterior in up to 32 colours.
The possible uses of game technology and virtual reality applications are manifold in the automotive sector. The BMW Group, the first automotive company together with Epic Games to define and structure an enterprise licence for the industrial use of Unreal Engine, designed a self-developed mixed reality system. This is consistently used and expanded in vehicle development. The BMW iX is the first car that has been developed using the game engine we modified for our purposes. BMW’s use of Unreal Engine is invaluable, especially in the strategic innovation fields. You can very quickly create 3D renderings, for example, that take account of light effects and light reflections on different materials, among other things. But most importantly, it allows the functional and user experience to be brought to life and implemented in real time at a very early development stage. These advantages led to the early development of the technology into a global platform.
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