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Facebook Attacks TV Ad Market

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Facebook is testing upfront buying for advertisers with packages of genre-based video ads that they can buy across Watch, video and Audience Network — similar to YouTube's Google Preferred program. Business Insider report brands can also target one show with ads, starting with three of Watch's most popular programs: "Red Table Talk," "Ball in the Family" and "Returning the Favor." Advertisers now have the option of only paying for 15-second views across all Facebook platforms.

Added on the 27/09/2018 10:51:23 - Copyright : Wochit

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