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BMW 1 Series Driving in the Country

The arrival of the all-new BMW 1-Series heralds the dawn of a new era. The third generation of the successful premium compact model draws back the curtain on the new BMW front-wheel-drive architecture, which fuses BMW's signature driving pleasure and dynamic excellence with a significant increase in interior space. Sporty, cool, safe and classy, sprinkled with fresh design and the latest in connectivity, the new BMW 1-Series is a proper BMW with a strong character all its own.The third generation of the BMW 1-Series will be unveiled to the public for the first time on the new BMW Group #NEXTGen presentation platform at BMW Welt in Munich. Hosting the show premiere of the new BMW 1-Series, meanwhile, will be the IAA event in Frankfurt am Main in September 2019. The worldwide launch will get underway on 28 September 2019.Cutting-edge chassis system and innovative technologies, plus the integration of all key driving dynamics components and control systems, imbue the BMW 1-Series with an increase in agility that drivers of cars both with the new front-wheel-drive configuration and BMW xDrive intelligent all-wheel drive will clearly recognise. To this end, a five-year process of development saw BMW channel all the experience amassed over recent years by the BMW Group with front-wheel-drive technology in other models into the new BMW 1-Series. The result is a dynamic sharpness which is unprecedented in front-wheel-drive cars and with which it sets new standards in the premium compact class. In addition, the new BMW front-wheel-drive architecture allows the third-generation 1-Series to offer substantially improved levels of interior space - in particular for passengers in the rear - and a larger load compartment.