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Added on the 13/01/2020 07:27:59 - Copyright : Auto Moto EN
Interesting workshops and a first look at numerous world premieres: on the eve of the International Motor Show (IAA) 2019, invited media representatives were already expecting an extensive program in the Forum of the Frankfurt Festhalle. In the presentation 'Best Customer Experience 4.0 - luxury experience means ease of interaction,' Britta Seeger explained how Mercedes-Benz is aligning sales at all customer contact points. With the 'Best Customer Experience 4.0' sales strategy, the brand is taking the next major step towards seamlessly linking digital sales channels with the physical brand experience. The company, together with its sales partners, expects to realize a quarter of worldwide passenger car sales via online channels by 2025.
The new Mercedes-Benz B-Class puts the emphasis on sport with the Sports Tourer. It looks more dynamic than its predecessor and is more agile on the road while offering greater comfort. Its avant-garde interior makes for a unique feeling of space with the distinctive design of the instrument panel. One of the special features is a basic volume, which drops away towards the occupants and has cutouts in the area of the driver and front passenger. The intuitive user interface of the adaptive MBUX multimedia system is ground-breaking. Its strengths include brilliant graphics, “Hey Mercedes” voice control, a standard touch screen and functions such as MBUX Augmented Reality. When it comes to active safety, state-of-the-art driving assistance systems make the B-Class one of the segment leaders with functions carried over from the S-Class. In addition, the interior is now more spacious, while the engines are more efficient and cleaner. The eight-speed dual-clutch transmission makes its debut. Start of sales for the new B-Class is 3 December 2018, with delivery due to begin in February 2019.
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Luxury has always been part of the soul of Mercedes-Benz. Going forward, the brand will see a renewed focus on luxury, making it an integral part of all products, customer interactions and digital technologies. Mercedes-Benz will reshape its product portfolio, brand communications and its sales network to deliver a true luxury experience - a luxury experience that will be electric, software-driven and sustainable.Mercedes-Benz will take actions to improve and recalibrate its market strategy. These will focus on optimizing the balance between volume, price and channel mix to ensure improved contribution margins from the current and future portfolio. Mercedes-Benz will also focus its product development resources and capital on the most profitable parts of the market and the segments in which it competes, in order to ensure structurally higher profitability.
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