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Added on the 13/05/2021 14:00:00 - Copyright : EFE Inglés
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Mercedes-AMG announces the launch of their first of its kind, state of the art technology, MBUX SOUND DRIVE – an industry-first partnership with creative artist, innovator and entrepreneur, will.i.am, to deliver a ground-breaking interactive music experience. The technology uses software that allows the music to react to the way the car is being driven, creating a harmonious relationship between motion and melody. This turns the car into a virtual musical instrument, transforming an already exceptional Mercedes-AMG driving experience into an emotional, musical journey.Utilizing a suite of sensors and advanced software, MBUX SOUND DRIVE interprets various driving dynamics - such as recuperation, acceleration, steering, and braking - and converts them into musical expressions, allowing the driver to ‘compose’ in real-time.
Mercedes-Benz has launched a new collaboration with Apple Music and Universal Music Group (UMG) that aims to revolutionise not only how music is created, but also how it’s played back and enjoyed in the car – and beyond. Understanding that many musicians and recording artists already base their approval of a new mix of a track on how it sounds when played in a car, Mercedes‑Benz, Apple Music and UMG have entered a new era of in-car entertainment by establishing the in-car audio experience as the benchmark for music production and playback quality.The new collaboration builds upon the integration of Dolby Atmos immersive audio in the optional Burmester high-end 4D and 3D sound system offered in Mercedes‑Benz vehicles with the latest MBUX generation.According to a recent survey, a more than 76% of car drivers say that having a realistic spatial sound is either “important” or “rather important” to them.[1]With this new audio standard, UMG are enabling their recording artists to base their song approval process on how the final mix sounds in a Mercedes‑Benz and introduce the seal “Approved in a Mercedes‑Benz” as a gold standard of sound. UMG additionally plans to set up a studio environment in Sindelfingen, Germany, based on its Capitol Studios’ Studio C, a major global reference music studio for Dolby Atmos mixing.
Luxury supercar maker McLaren Automotive will shortly begin production of the windshield version of its Elva roadster. Designed for customers who prefer a physical pane to the air barrier of the Active Air Management System (AAMS), as well as to meet local legal requirements in some states of the USA, the windshield variant - which will be one of the rarest McLarenes - is being used for the first time today fully revealed with pictures of the prototype.
Madrid, Apr 15 (EFE) .- (Camera: Jesús Bartolomé) Madrid has a new tourist and cultural space, Velázquez Tech Museum, an immersive experience based on Velázquez's Las Meninas.FOOTAGE OF THE MUSEUM IN MADRID
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