Description
Added on the 03/05/2021 08:32:54 - Copyright : Auto Moto EN
Alibaba Group CEO Jack Ma and Russian Prime Minister Dmitri Medvedev participated in a plenary session on digital economy at the 2017 Moscow International Forum 'Open Innovations', in the Russian capital on Tuesday. The CEO of the largest Internet company in Asia gave his views on the future of work, artificial intelligence, and the growing strategic importance of the Internet to the global economy.
The name had been teased by Lotus in a film on social media in recent days. It was ‘hidden in plain sight’ as part of a pattern of dots and dashes designed into the central line on a road. Those with knowledge of Morse Code could have spotted that it spelled Emira. Today, 27 April, is the anniversary of the birthday of Samuel Morse, inventor of Morse Code.Pronounced ‘E-meer-a’, the word features in numerous ancient languages and often translates as ‘commander’ or ‘leader’. It’s highly appropriate as this is the exciting new sports car leading Lotus on a journey to a thrilling new future.The Emira will be unveiled on Tuesday 6 July at Hethel, Norfolk – where the Emira will be built – and will make its public dynamic debut at the Goodwood Festival of Speed on 8-11 July.Lotus has also confirmed that, contrary to media speculation, the car will not be a hybrid. The Emira will be powered by a choice of internal combustion engines – the last time Lotus will launch an ICE car – with an exciting new powertrain partnership. The additional powertrain option will be new to Lotus, highly efficient, use cutting edge technology and be tuned to help deliver that distinctive Lotus experience.
Four new vehicle architectures, a technology roadmap, a fresh global retail identity and the name of an all-new car – Lotus has delivered a series of major news announcements about the ongoing transformation of its business and brand.Outlining strategic direction and including new product announcements, it is a status update on Vision80, the plan launched by Lotus in 2018 soon after the company’s 70th anniversary. Based on three key pillars – transforming the business, revolutionising the product range and delivering results every year – Vision80 commits Lotus to meet its transformational targets by the time of its 80th birthday in 2028.And the verdict could not be clearer. As Lotus enters the fourth year of that plan, the transformation is on track and the company has emerged from a challenging 2020 intact and making great progress.
Lotus will in future embrace a 360-degree omni-channel approach as part of its new retail strategy, incorporating the whole spectrum of customer interactions, from the traditional and physical to the modern and digital.The most obvious example of this is the launch of a stunning new Lotus retail identity programme, now being rolled out in showrooms across the world. The first location to feature this exciting new Lotus look and feel is complete and open for business in Manama, the capital city of Bahrain, in the Middle East.Uniquely Lotus and defiantly disruptive, the new retail identity draws directly on the brand’s design and engineering prowess to create a bold and original new showroom environment that’s sculptural and artistic in its execution.
Lotus Engineering, the consultancy side of the Lotus business, is going from strength to strength under the company’s Vision80 transformation strategy.Key to its rebirth as a force in global automotive engineering has been its ongoing transition to a new home. Announced last year, the Lotus Advanced Technology Centre (LATC) is on the Wellesbourne campus of the University of Warwick. The UK’s Midlands region is a focal point for automotive and engineering innovation, and is the perfect location for Lotus’ high voltage development and testing centre. That makes it the ideal home of the Lotus Engineering consultancy.As part of the Driving Tomorrow global digital conference, Lotus Engineering has released a new architect’s animation what LATC will be like when complete. More than 100 employees will be based there initially, with capacity for another 200 when the facility's development is complete.
|
Support : Technical 
- Content 
- Editors 
