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Added on the 16/02/2023 05:36:57 - Copyright : Auto Moto EN
Automobili Lamborghini celebrates 60 years as an icon.
People at the center. This is the philosophy with which Automobili Lamborghini dedicates a video to its employees to celebrate the company’s 60th anniversary. A history that has seen incredible achievements, innovations and breakthroughs, all with one common denominator: human capital. The many successes attained would not have been possible without a group of people united in the desire to achieve specific goals, thanks to their skills, passion, and love for the brand and attention to detail, with the determination to offer all fans the absolute best products on the market. With this video, the company wants to celebrate and thank all the people who, day by day and throughout these 60 years, have been and continue to be committed to making Lamborghini cars true global icons. Because “Lamborghini is everyone who has shaped it.”
As Automobili Lamborghini heads to the 2022 Goodwood Festival of Speed from 23 to 26 June, the Duke of Richmond takes time to drive the Lamborghini Huracán EVO and give his insight into the importance of the Italian super sports marque at the UK’s foremost motoring event.The Duke describes the impact of seeing a Lamborghini, like a great piece of art. He remembers spotting his first green Miura as a teenager and talks about the emotion of a Lamborghini engine’s musical score playing out behind the driver’s head.As Lamborghini, other manufacturers, race teams, drivers, partners and visitors gear up for this year’s event, the Duke reminisces over his childhood memories of Goodwood motor circuit and how he started the infamous hill climb that is such an intrinsic part of Festival of Speed. Heading towards its 30th anniversary next year – as Lamborghini gears up for its 60th – the Duke of Richmond acknowledges that there are some brands that are integral to Goodwood Festival of Speed: Lamborghini is one.
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Speed is synonymous with super sports cars, and every Lamborghini delivers benchmark VMAX figures. In motorsport as well as in road cars, speed is a reference, but Chief Technical Officer for Automobili Lamborghini Dr. Ing. Rouven Mohr and racing driver Andrea Caldarelli distinguish achieving those top digits as just one facet of the greater performance.In the video ‘Beyond Speed: Emotion Outside of Numbers’, they explore the technical commitment and human input that delivers not only thrilling acceleration and kilometers per hour but the more powerful and emotional driver that is performance.
While the Lamborghini Gallardo was launched in 2003, causing a stir with its guttural new V10 engine and comprising a second super sports model line for Automobili Lamborghini, in London’s East End recording engineer Liam Watson and American rock duo The White Stripes were also loudly making history.As music enthusiasts around the world prepare to celebrate Record Store Day on 20 April 2024, this Lamborghini video captures the spirit of Hackney, its edgy music scene and a hotbed of creativity. In this industrial landscape that was witnessing the start of construction in preparation for the 2012 Olympics, British producer Liam had set up Toe Rag Studios in 1991 where, instead of harnessing the latest digital technology, he adopted analogue four-track tape machines and pre-60s recording gear. The emotive, tangible feel of analogue recording also appealed to The White Stripes, aka Jack and Meg White, who Liam met while performing gigs at London’s iconic The 100 Club.
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