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Added on the 10/02/2023 05:31:24 - Copyright : Auto Moto EN
Geneva International Motor Show Qatar 2023 - Lamborghini reveals Lanzadorh
Geneva International Motor Show Qatar 2023 - Stephane Winkelmann, CEO Lamborghini
Lamborghini Esperienza Avventura enters China for the first time, marking a new chapter in Lamborghini’s experience program. The "Expedition into the Wild" saw guests travelling nearly 900 km across varying road conditions in the Lamborghini Urus Performante. Experiencing dramatic landscapes along the way, the route took in majestic scenery as the Lamborghini Super SUV conquered the wilderness, heading out from the golden city of Lanzhou.During the four-day trip, a fleet of 12 Lamborghini Urus set off from Lanzhou and drove through the Ganjia Secret Land, which stands wild and magnificent with distinct peaks and valleys, and the wild dirt roads and highland meadows giving distinctive views of the Secret Land from the vast grasslands. On the Sangke Grasslands, the Urus Performante showcased its capabilities away from the road, as the powerful Super SUV drove through the summer grazing routes.Guests experienced an extraordinary blend of natural beauty and traditional culture with a blessing at Labrang Monastery, followed by a visit to Norlha Workshop to appreciate Tibetan textiles and styling. Finally, the fleet reached the Amigonghong rangeland to taste local cuisine, with the adventurers enjoying an exclusive Lamborghini outdoor evening celebration.
Lamborghini returns to the ice ring in the beautiful landscape of Livigno in February 2022. Lamborghini clients, seeking the world’s most perfect playgrounds for winter sports vacations, get behind the wheel for a three-day Accademia Neve. Freezing temperatures of around zero during daytime, dropping to around minus ten degrees at night, provide the perfect setting of ice and snow in which to test the sporty capabilities of the Lamborghini Huracán range and Urus Super SUV.The challenging driving experience on snow and ice – the ‘black runs’ of Lamborghini’s Accademia program – provides guests with the perfect antidote to the last two years’ lost winter seasons, together with the luxury of being hosted in the best hotels and restaurants in the area.Lamborghini’s team of Squadra Corsa drivers lead the driving activities and deliver instruction, ensuring each participant maximises their potential and Lamborghini cars’ capabilities in the winter sports environment. The four-wheel drive and four-wheel steering Huracán EVO and Urus perfectly perform each exercise on the challenging mountain ice track, while the rear-wheel drive Huracán STO delivers high-octane race-oriented control. High performance together with freezing conditions isn’t new to Lamborghini: Cryotherapy is part of the standard training program for Lamborghini’s factory drivers. In Sant’Agata Bolognese, at “DRIVERS’ LAB”, the Lamborghini pilots benefit from sessions using the most advanced training machines, able to scan posture and performance in real time, supported by a personal trainer and ending with a Cryotherapy session.
Lamborghini China launched the Esperienza China Giro “Journey into the Vast”, an unparalleled expedition of 42 Lamborghini cars across the majestic northwestern region in China, traveling more than 800 kilometers through the vast lands of Ningxia and Gansu.During the five-day journey, a fleet of 42 Lamborghini super sports cars and super SUVs departed from Yinchuan and drove through the colossal Helan mountain range that stands tall and magnificent with distinct peaks and valleys, experiencing local culture and beliefs with blessings at the Fuyin Temple. The fleet then came to the expansive desert as the tranquil red light of the setting sun fell on the Yellow River and the stars started to shine in the darkening skies, and drove along the stunning Route 66 of Zhongwei to reach the quaint ancient villages of Beichangtan. Finally, the fleet came to the Tonghu Grassland with its unique beauty of desert, lake and oasis; and then visited the Lanzhou Danxia Geological Park to enjoy the precious sight of the red bed of Danxia against the blue skies and steep cliffs. In the Tengger Desert, the Lamborghini Urus showcased its powerful super SUV off-road abilities. In Sabbia (sand) mode the Urus, featuring active torque vectoring, guaranteed the agility and precision on sand dunes with reduced grip, perfectly interpreting the fun of off-road driving in the vast sea of sand.
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