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Added on the 26/05/2023 07:49:05 - Copyright : Auto Moto EN
Geneva Motor Show 2024 - World premiere of the Dacia brand, with their new Duster and Spring models
Continuing its quest to redefine the essentials, Dacia, the brand with outdoor spirit, is taking part in the Dakar Rally and the World-Rally Raid Championship (W2RC) from 2025. Tackling some of the world’s most demanding and harshest terrains, Dacia unveils its contender, the Sandrider, a prototype designed to win.Inspired by the Manifesto concept car, Dacia’s laboratory for new ideas unveiled in 2022, Sandrider is an all-new vehicle designed specifically for rally-raids. It draws on the sporting expertise of Renault Group and Prodrive, a UK company specialising in motorsports.In keeping with Dacia’s famed approach, Sandrider was designed to focus on the essentials of motorsport, that is performance and victory. This innovative prototype cleverly exploits all the possibilities offered by the regulations in the Ultimate T1+ category, focusing primarily on agility and weight. It fully meets the essential needs of both drivers and co-drivers, who were actively involved in its development from the start. From the beginning of the project, and ahead of the many test sessions, the drivers and co-drivers offered their extensive experience and knowledge to both designers and engineers, mainly through hands-on design sessions using virtual reality.A very special Dacia, but a Dacia nonetheless, Sandrider is strongly aligned with the brand's core values.
It’s not unusual for manufacturers to spend years rolling out a new visual identity across their model line-up, but true to its innovative approach and famed ‘good thinking’, Dacia pulled it off in only 24 hours!With the brand’s bold new visual identity ready to transform the look of its vehicles, Dacia switched the design of all its models at its three manufacturing plants in Pitesti (Romania), Tangier and Casablanca (Morocco) to the new style all at the same time. Starting at 9h00am on 24 October 2022, production of the entire model range was seamlessly updated to the new visual identity over a single day – a feat which is unprecedented in the automotive industry.In total, 3,100 vehicles rolled off the production lines over the course of the day, equating to one every 50 seconds. The manufacturing achievement marked the completion of the roll-out of the brand’s new identity, which began with a change in communications materials in mid-2021, followed by its adoption by Dacia retailers. Beyond a simple shift in design, the new identity embodies commitments for the future and builds on the strongly held values that are behind the Dacia success story.It took over a year to ensure that such a monumental undertaking went without a hitch and that Dacia’s robust quality was maintained throughout the transition. Meticulous preparation and co-ordination took place across all the brand’s departments, spanning from IT to logistics and training to marketing.
A ‘D’ and a ‘C’, two letters dressed in white, joined together, forming a union at the heart of a black grille. Dacia’s new ‘Dacia Link’ emblem, as seen on the front end of its vehicles, perfectly symbolises where the brand is headed in terms of colours and materials. Bold choices that hone in even more on the brand’s ‘philosophical markers’: essential and simple, but looking for adventure. How does is that reflected in the brand’s current line-up? What does it mean for future models? Helene, Lead Designer in charge of Colours and Materials talks us through decision-making process and gives us an exclusive glimpse of some still unreleased material.
Inondations : Nîmes sauvée des eaux
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