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Added on the 26/05/2023 07:49:05 - Copyright : Auto Moto EN
A ‘D’ and a ‘C’, two letters dressed in white, joined together, forming a union at the heart of a black grille. Dacia’s new ‘Dacia Link’ emblem, as seen on the front end of its vehicles, perfectly symbolises where the brand is headed in terms of colours and materials. Bold choices that hone in even more on the brand’s ‘philosophical markers’: essential and simple, but looking for adventure. How does is that reflected in the brand’s current line-up? What does it mean for future models? Helene, Lead Designer in charge of Colours and Materials talks us through decision-making process and gives us an exclusive glimpse of some still unreleased material.
Inondations : Nîmes sauvée des eaux
Just look how far Dacia has come! From its creation in 1968, to its acquisition by Renault Group in 1999 and down to the present day, it is the ‘small Romanian brand’ that grew and grew and went international, and it still uses the recipe that made it a success: offer the essential, at the best price. Today, Dacia is more than ever in sync with the times as it prepares to add a new chapter to its success story.
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