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Dacia’s industrial feat to revamp its vehicles’ brand identity

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24 hours: that’s how long it took Dacia to pull off an industrial tour-de-force. It switched all its models, at its three plants in Pitesti, Tangier and Casablanca, to its new brand identity at the same time. That’s 3,100 vehicles in a day! Dacia pulled off this one-of-a-kind industrial challenge because its organisation is agile and did it while keeping the quality of its vehicles flawless. It took over a year of meticulous preparation and coordination across all its departments. Christophe Dridi, Dacia’s VP Industry, tells us more about this metamorphosis.

Added on the 26/05/2023 07:49:05 - Copyright : Auto Moto EN

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