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Added on the 14/07/2023 08:09:29 - Copyright : Auto Moto EN
The unconventional challenger brand unveiled the new CUPRA Formentor and CUPRA Leon, redesigned and enhanced to continue the success story.The new CUPRA Formentor arrives to build on the great success the Crossover SUV has already achieved. The CUPRA Formentor is the company’s bestseller and becoming an icon of the brand. In a competitive A-CUV market, it topped the sales charts with 120,100 deliveries worldwide last year. Strong results for the first vehicle uniquely designed and developed for the brand.The new CUPRA Leon delivers a strong character in both 5-door hatchback and Sportstourer variants at a time when the brand hits a new milestone.n the first quarter of 2024, CUPRA delivered 56,600 cars, an increase of 21.4% vs Q1 2023, while March was the brand’s all-time record month with 23,800 deliveries.
CUPRA has pushed countless boundaries with the CUPRA DarkRebel showcar. It embodies the passion for design of a brand that questions the way cars will be created in the future. The exterior is pure provocation, which is further magnified exponentially in an interior designed to boost emotions.Light is one of the most important aspects of the interior of the CUPRA DarkRebel showcar, as it conditions the design and gives personality to each of its parts. Three original exponential environments have been developed that represent a core CUPRA reality: Square, Cube and Infinite. Embracing CUPRA's distinct mindset and digital DNA, the CUPRA DarkRebel redefines the automotive experience, seamlessly blending the physical and digital worlds. By integrating a gamified experience, users are not just driving; they are engaging in an ongoing, immersive connection with the CUPRA Tribe. Once again in the interior, the central spine features prominently as an iconic element. In the CUPRA DarkRebel showcar, it goes from being a design element to a functional part that incorporates mobility. This showcar reinforces CUPRA’s strategy of focusing on authenticity, using parametric design and additive manufacturing. The central spine is made of an aluminium and titanium alloy, also using 3D technology with additive manufacturing, taking CUPRA’s design appeal to the next level.
The feeling that it’s all about you as a driver. This was the idea that guided the CUPRA team to create a new design concept for the interior of its 100% electric model, the CUPRA UrbanRebel Concept. “Its interior is designed to maximise emotions and turn driving into a full on experience” says the brand’s Design Director, Jorge Diez. A world of emotions at your fingertips.The driver, the centre of the world. In this renewed approach, the main interior design concept of the CUPRA UrbanRebel Concept has been to put the focus on the driver, creating an asymmetrical space to place them at the centre.The electric car of the next generation. With a view to the next generation, the interior of the CUPRA UrbanRebel Concept is characterised by a gaming aesthetic, with elements that raise its value with parametric design, enhanced by the use of interior lighting that blends sportiness with video game culture.
The arctic cold of Swedish Lapland is an essential destination for all new CUPRA models launched on the market to ensure maximum performance through extreme testing. The latest to take to the frozen tracks of Northern Europe was the CUPRA Tavascan, with a world-class driver at the wheel - ABT CUPRA Formula E driver Lucas di Grassi. The CUPRA ambassador experienced first-hand the sensations and emotions delivered by CUPRA’s 100% electric SUV on icy surfaces and snowy tracks in Lapland.
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