Description
Added on the 28/11/2022 06:16:29 - Copyright : Auto Moto EN
Lancia started the first of three appointments in anticipation of the Lancia Design Day on November 28th, the first event of Lancia Renaissance to describe the style of some of its most past iconic vehicles which inspired the design of its three future models.In this journey from the past to the future, the stars are the Lancia vehicles which are part of the collective imagination: from Aurelia to Flaminia, from Fulvia to Beta HPE, Gamma, Delta, Stratos, and 037. These models vary quite a lot between one another, as some are graceful and elegant, while others are brutal and efficient; but they all have a style capable of remaining timeless. This is what kept them beautiful, contemporary, and authentic expressions of Italian design until today.
Following the trailer’s release at Lancia Design Day on November 28th, the full version of the first episode of Lancia’s short film “New Lancia Renaissance. The future in our roots.”.Lancia CEO Luca Napolitano stated, “This short film is a wonderful story which encapsulates the months of hard work, presentations, struggles, and commitment everyone put in for the success of our brand’s rebirth. For me, Lancia’s Renaissance is a dream come true. Through this strategic path, we aim to become an attractive, credible, and respected brand in the European premium segment.”“The New Renaissance” is a three-episode web series, with voiceover provided by Luca Napolitano, which allows everyone to take a look up close at the brand’s new era. In the first episode, the viewer is taken behind the scenes at Lancia Design Day, the first event of the brand’s new age. In a journey between past and future, the episode uses a documentary style to highlight what usually remains outside the public’s view.The docufilm cuts between Lancia’s head of design, Jean Pierre Ploué, and members of his team who contributed to the creation of the new logo, the new design language, and the development of the Lancia Pu+Ra Zero, a three-dimensional manifesto which embodies all of the stylistic features that will inspire the creation of the three future Lancia vehicles.
Lancia started the first of three appointments in anticipation of the Lancia Design Day on November 28th, the first event of Lancia Renaissance to describe the style of some of its most past iconic vehicles which inspired the design of its three future models.In this journey from the past to the future, the stars are the Lancia vehicles which are part of the collective imagination: from Aurelia to Flaminia, from Fulvia to Beta HPE, Gamma, Delta, Stratos, and 037. These models vary quite a lot between one another, as some are graceful and elegant, while others are brutal and efficient; but they all have a style capable of remaining timeless. This is what kept them beautiful, contemporary, and authentic expressions of Italian design until today.
The path to the Lancia Design Day on November 28th continues with three icons of the past, Aurelia, Flaminia, and Fulvia, which inspired the design of the future Lancia vehicles with a perfect combination of clean forms, balanced volumes, and constant reinterpretations of the “calice” grille.The Aurelia is a sleek Lancia vehicle which, on the B20, stands out for its sloping sides.The Flaminia is the Italian President’s official vehicle and features the iconic 1957 Lancia logo on its grille.Fulvia is the Lancia vehicle with the classic “turret” cabin.
The path to the Lancia Design Day on November 28th continues with three icons of the past, Aurelia, Flaminia, and Fulvia, which inspired the design of the future Lancia vehicles with a perfect combination of clean forms, balanced volumes, and constant reinterpretations of the “calice” grille.The Aurelia is a sleek Lancia vehicle which, on the B20, stands out for its sloping sides.The Flaminia is the Italian President’s official vehicle and features the iconic 1957 Lancia logo on its grille.Fulvia is the Lancia vehicle with the classic “turret” cabin.
NEW LANCIA YPSILON EDIZIONE LIMITATA CASSINA – available in Italy in 1906 certified and numbered units as a tribute to the year Lancia was founded – cements the bond between two outstanding brands in their respective sectors: automotive and interior design. It represents the next steps in a journey that began with the interiors of the Lancia Pu+Ra HPE concept car: the two brands are linked by shared values such as a vocation for research and innovation, respect for their past and tradition, as well as attention to environmental issues.Combining tradition and innovation in line with the brand’s pure and radical design language, New LANCIA YPSILON EDIZIONE LIMITATA CASSINA is the first car inspired by the world of Italian furnishings. It epitomizes design, comfort, and onboard well-being.The model reflects the utmost attention to every stylistic detail, from the selection of the materials to the choice of colors: blue is used as the iconic hue of Lancia tradition, appearing both inside the car and out.A soft blue velvet in 100% recycled yarn envelops the seats with “cannelloni” pattern and double stitching, with the same color echoed in the accents on the door panels and dashboard creating an elegant and coordinated interior space.Lancia blue also features in the model's unique, elegant, and contemporary bodywork: it blends in with the black of the alloy wheels and their dark dressing, resulting in a refined and uniform visual impact, with no chrome plating.Another of the greatest hallmarks of the New LANCIA YPSILON EDIZIONE LIMITATA CASSINA is the Cassina multifunctional “tavolino”, a new design element made of bio-based plastic that emphasizes the brand’s manufacturing experience. It is the first “tavolino” seen inside a car, used by Lancia to create a welcoming and hospitable space in line with its historical values. The passenger compartment therefore becomes an authentic ‘living room,’ to guarantee the comfort typical of Italian homes: a harmonious and elegant space.
|
Support : Technical 
- Content 
- Editors 
