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New Lancia Renaissance. The future in our roots

Following the trailer’s release at Lancia Design Day on November 28th, the full version of the first episode of Lancia’s short film “New Lancia Renaissance. The future in our roots.”.Lancia CEO Luca Napolitano stated, “This short film is a wonderful story which encapsulates the months of hard work, presentations, struggles, and commitment everyone put in for the success of our brand’s rebirth. For me, Lancia’s Renaissance is a dream come true. Through this strategic path, we aim to become an attractive, credible, and respected brand in the European premium segment.”“The New Renaissance” is a three-episode web series, with voiceover provided by Luca Napolitano, which allows everyone to take a look up close at the brand’s new era. In the first episode, the viewer is taken behind the scenes at Lancia Design Day, the first event of the brand’s new age. In a journey between past and future, the episode uses a documentary style to highlight what usually remains outside the public’s view.The docufilm cuts between Lancia’s head of design, Jean Pierre Ploué, and members of his team who contributed to the creation of the new logo, the new design language, and the development of the Lancia Pu+Ra Zero, a three-dimensional manifesto which embodies all of the stylistic features that will inspire the creation of the three future Lancia vehicles.