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Added on the 12/09/2023 07:22:16 - Copyright : Auto Moto EN
CUPRA reveals the design secret of the CUPRA DarkRebel and makes its vision of the automotive future come true. The concept vehicle embodies the maximum provocation of the CUPRA design language and sets new standards in design and performance. It is the first vehicle designed entirely in CUPRA virtual space for a future generation of drivers.The CUPRA DarkRebel Showcar is the result of more than 270,000 configurations by the CUPRA Tribe, which also includes brand ambassadors such as FC Barcelona players Alexia Putellas, Marc ter Stegen and actor Daniel Brühl. The data collected in the online hyperconfigurator flowed into the final design of the CUPRA DarkRebel show car, which has now found its way from the virtual to the real world with the unveiling of the physical version at the IAA MOBILITY in Munich.The result is an all-electric, two-seat, shooting-brake sports car that reflects the passion and disruptive mindset of the CUPRA brand. Examples of this are a mysterious, mercury-like exterior color, the innovative use of light as a tactile material and a more consistent focus on sustainability.
The covers are off the CUPRA DarkRebel showcar. Created from obsession, it is the maximum provocation of CUPRA design. A sports car that pushes the boundaries of design and performance and questions the way cars will be imagined and created in the future. It’s the physical translation of the first car fully created in CUPRA’s virtual space, for a future generation of drivers.More than 270,000 CUPRA configurations from the CUPRA Tribe, including brand ambassadors like FC Barcelona players like Alexia Putellas, Marc ter Stegen, and the actor Daniel Brühl helped shape the design of the CUPRA DarkRebel showcar. Data collected from the online Hyper Configurator was injected into the final design of the CUPRA DarkRebel showcar, which has now moved from the virtual to the real world with the reveal of the physical version at the IAA in Munich.The result is a 100% electric two-seat sports car with a shooting brake architecture that reflects the passion and disruptive mindset of the CUPRA brand. Incorporating an enigmatic mercury-like exterior liquid body colour, light as a tangible material and heightened attention to sustainability.
The CUPRA Tavascan is the first hero of a new era for the challenger brand. Derived directly from the Tavascan showcar unveiled at the Frankfurt Motor Show in 2019, where it was presented as “the brand’s dream”, it brings the disruptive and unique vision of an all-electric future to the market.The CUPRA Tavascan takes the brand’s electrification journey in a new direction with an exponential impulse to create emotional vehicles that break conventional rules and deliver for a new generation of car lovers.The CUPRA Tavascan brings together a fully electric SUV coupe that merges desirability and instantaneous performance. The SUV coupe embodies CUPRA’s electrified vision while remaining faithful to the 2019 concept car.
The CUPRA Born is shifting the market, the impulse of a new era. The first 100% electric vehicle from the unconventional challenger brand delivers an emotional design and instantaneous performance, while challenging the status quo. The CUPRA Born delivers an advanced powertrain to produce instantaneous performance matched to a chassis that delivers driving emotions in any driving scenario. And with stimulating design to help CUPRA’s first all-electric vehicle stand out, the CUPRA Born is ready to shake things up in the market.The CUPRA Born marks a new era for the brand, joining the electrified CUPRA range together with the plug-in hybrid variants of the CUPRA Leon, CUPRA Leon Sportstourer and the CUPRA Formentor, all of which use electricity to maximise performance.Moreover, it’s the first model to be delivered to customers with a net CO2 neutral concept, where energy from renewable sources is used in the supply chain. The remaining emissions are offset by environmental and project investments certified to the highest standards. And CUPRA’s first all-electric vehicle brings a reinvigorated ownership proposition. As well as traditional models the CUPRA Born will also be offered under subscription contracts, with a monthly fee that will include the use of the vehicle and other related services. It’s a move that will help CUPRA challenge the market.
The CUPRA Born is shifting the market, the impulse of a new era. The first 100% electric vehicle from the unconventional challenger brand delivers an emotional design and instantaneous performance, while challenging the status quo. The CUPRA Born delivers an advanced powertrain to produce instantaneous performance matched to a chassis that delivers driving emotions in any driving scenario. And with stimulating design to help CUPRA’s first all-electric vehicle stand out, the CUPRA Born is ready to shake things up in the market.The CUPRA Born marks a new era for the brand, joining the electrified CUPRA range together with the plug-in hybrid variants of the CUPRA Leon, CUPRA Leon Sportstourer and the CUPRA Formentor, all of which use electricity to maximise performance.Moreover, it’s the first model to be delivered to customers with a net CO2 neutral concept, where energy from renewable sources is used in the supply chain. The remaining emissions are offset by environmental and project investments certified to the highest standards. And CUPRA’s first all-electric vehicle brings a reinvigorated ownership proposition. As well as traditional models the CUPRA Born will also be offered under subscription contracts, with a monthly fee that will include the use of the vehicle and other related services. It’s a move that will help CUPRA challenge the market.
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