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Added on the 23/11/2023 05:28:48 - Copyright : Auto Moto EN
Level 3 highly automated driving, which allows drivers to take their hands off the steering wheel and temporarily divert their attention away from the road, will soon be available in the new BMW 7 Series. BMW Personal Pilot L3 is the name of the new function that relieves the person at the wheel of the task of driving in certain situations and controls the car’s speed, distance to the vehicle ahead and lane positioning for them. This new option can be ordered for the new BMW 7 Series (excluding the i7 eDrive50 and i7 M70 xDrive)* from December to be fitted in vehicles from next March.Designed to assume the entire task of driving with Level 3 capability as defined by the Society of Automotive Engineers (SAE), thehighly automated driving function will be offered exclusively in Germany priced at 6,000 euros (incl. VAT).This innovative technology allows drivers to redirect their focus to other in-vehicle activities when travelling at up to 60 km/h (37 mph) on motorways with structurally separated carriageways. Thanks to its particularly sophisticated sensors, this is the first system of its kind that can also be used in the dark.The introduction of Level 3 functionality in BMW 7 Series models will make the BMW Group the first carmaker to offer both an advanced Level 2 driving function in its product portfolio where the hands can be taken off the steering wheel and positioned comfortably and a Level 3 system. The BMW Highway Assistant already offers a highly innovative SAE Level 2 partially automated driving function in all new BMW 5 Series models.
At CES, the BMW Group and Amazon showcase voice assistant LLM capabilities based on a current development project that the companies are working on in preparation for a potential series rollout. This makes the BMW Intelligent Personal Assistant the ultimate vehicle expert thanks to generative AI that is powered by the Alexa LLM. At CES, visitors experience how the voice assistant provides quick instructions and answers about vehicle functions in a much more human, conversation-like manner, while at the same time being able to control some vehicle functions.The BMW Intelligent Personal Assistant has been using artificial intelligence for speech processing for a long time and this demo is the latest proof point of the continued innovation BMW and its partners are bringing to customers. Complex processing capabilities, which enable human-like interactions and dialogs, have not yet been integrated into BMW series vehicles. Such capabilities are now made possible by LLMs, which are AI models that are designed to process human language at a high level and generate responses accordingly. The BMW Group is also taking careful steps to build a safe and trusted experience for customers, and continues to test and iterate these LLM capabilities over time with its partners.Since the introduction of the first BMW Intelligent Personal Assistant in 2018, language interaction has been an essential part of BMW iDrive. Today, the voice assistant gives customers control over many vehicle functions so that they can keep their hands on the wheel and their eyes on the road. Leveraging Amazon’s Alexa Custom Assistant — a solution that is based on Alexa technology and enables companies to create their own customized voice assistant — the next-generation of the BMW Intelligent Personal Assistant will soon become more powerful over the course of the year in vehicles with BMW Operating System 9.
The BMW Operating System 8 will be available first in the BMW iX*. It forms the basis of the next-generation BMW iDrive. It is the best, most secure user interface currently available for physical and digital functions in the car. It will transform every new BMW model into a digital powerhouse. Customers will be able to install, buy or book “functions on demand” over-the-air at a later date. We always think of mechanics and digital together and develop hardware and software in a highly integrated manner. Software supports our customers, is discrete and becoming more human.
BMW offered a preview of its next-gen autonomous driving systems at the NextGen conference. The video below shows a BMW driving itself and this is one of the several hundred such cars that have been doing tests on public roads around in certain cities around the world for quite some time now. This is going to be the basis for future autonomous systems of Level 4 and 5 that will be made available on the BMW iNext model.
With the new BMW 7 Series, driving pleasure and ride experience reach an unprecedented new level in the luxury segment. After the world premiere of the luxury sedan in Shanghai, now the market launch campaign for the new BMW 7 Series follows with a powerfully emotional film at its centre. The campaign film, designed for use on different communication channels, presents the new BMW 7 Series using atmospheric imagery as the perfect choice for individualists who are not deterred by any obstacles in their way, but who follow their own path with self-assured confidence.The short film titled “Above the Clouds”, directed by the American Dan DiFelice, shows the pilot of a private plane who is prevented from taking off in his plane by bad weather and who then makes a spontaneous decision. He swaps his “cockpit” for that of his new BMW 7 Series and accelerates down the dark and rainy runway unhindered. His journey takes him into majestic mountain scenery and he travels higher and higher. Finally we see how he breaks through the cloud cover on a mountain pass road in his car, heads towards the sunlight and leaves the black storm behind him. The key scene of the film describes a luxurious experience at the highest level creating a sublime moment, which is generally reserved for the pilot of a plane, but in this scenario can literally only be experienced in the new BMW 7 Series.
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