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Added on the 06/09/2021 08:46:24 - Copyright : Auto Moto EN
The feeling that it’s all about you as a driver. This was the idea that guided the CUPRA team to create a new design concept for the interior of its 100% electric model, the CUPRA UrbanRebel Concept. “Its interior is designed to maximise emotions and turn driving into a full on experience” says the brand’s Design Director, Jorge Diez. A world of emotions at your fingertips.The driver, the centre of the world. In this renewed approach, the main interior design concept of the CUPRA UrbanRebel Concept has been to put the focus on the driver, creating an asymmetrical space to place them at the centre.The electric car of the next generation. With a view to the next generation, the interior of the CUPRA UrbanRebel Concept is characterised by a gaming aesthetic, with elements that raise its value with parametric design, enhanced by the use of interior lighting that blends sportiness with video game culture.
Players of Xbox Game Studios’ and Playground Games’ Forza Horizon 5 can now take control of the latest CUPRA concept to join the vehicle stable. Players are invited to step behind the wheel of the all-electric race concept-car with a truly rebellious spirit. It’s coming to the real world in 2025 (as a road-version), however Forza Horizon fans can experience the CUPRA UrbanRebel Racing Concept before anyone else in Forza Horizon 5. Designed, developed, and built in Barcelona, the race concept-car mixes electrification, sustainability and performance integrating virtual aesthetics to create a design language for the future generation of electric vehicles. CUPRA injected a gamification look to the racing car, and now it becomes a reality in one of the most iconic video games.The CUPRA UrbanRebel Racing Concept take its livery surface that adapts and changes as the light moves across it, as well as a large spoiler with integrated lights that nods to the racecars of the virtual world into Forza Horizon 5’s vibrant open world where players can immerse themselves in a deep campaign mode with hundreds of rewarding challenges, lead breathtaking expeditions, and meet new characters in Horizon Story missions.
Following the world premiere of the smart #1 which introduced the revolutionary model to the public for the first time, smart is excited to now hit the road with the #1. Designed as a mobility companion that adapts to the user’s needs, it fits perfectly into any environment, be it a pulsating city like Lisbon or a twisting road through the coastal mountains. The smart #1 is the first of its kind of new smart cars, transforming how users will experience mobility as soon as they get into the car. Having launched its first EV test programme 15 years ago, and having been the first established manufacturer to go completely electric (in 2020), smart combines its distinct know-how in electric mobility with the pioneering premium design of Mercedes-Benz and the advanced engineering power of Geely’s SEA platform, to deliver next-generation mobility today. The #1 continues the smart legacy of offering exceptional space utilisation and a pioneering approach to urban mobility. At 4.27m long, it offers an outstanding amount of space and flexibility within a compact overall footprint. Perfectly suited to the urban environment it also makes long distance travel hassle-free, with a range of up to 273 miles, easy journey charging solutions and a DC charging capacity of 150kW. Combined with a high degree of connectivity, the smart #1 offers the perfect mobility solution for the modern urban customer.
World Premiere smart1 Concept Press Coference
World Premiere smart1 Concept - Dirk Adelmann, CEO smart Europe