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Added on the 01/08/2022 08:18:39 - Copyright : Auto Moto EN
CUPRA has revealed the future of the brand – which was establsihed just four years’ ago – with three new electrified models joining the line-up by 2025.To date, the brand has delivered close to 200,000 units while its turnover has grown from 430 million euros in 2018 to almost 2.2 billion euros in 2021, far beyond all expectations. In 2022, CUPRA intends to double its sales, turnover and global network of City Garages.By 2025 CUPRA will have entered a new era with three new electrified models – CUPRA Terramar, CUPRA Tavascan and CUPRA UrbanRebel – as well as renewing its current product line-up.
CUPRA has revealed the future of the brand – which was establsihed just four years’ ago – with three new electrified models joining the line-up by 2025.To date, the brand has delivered close to 200,000 units while its turnover has grown from 430 million euros in 2018 to almost 2.2 billion euros in 2021, far beyond all expectations. In 2022, CUPRA intends to double its sales, turnover and global network of City Garages.By 2025 CUPRA will have entered a new era with three new electrified models – CUPRA Terramar, CUPRA Tavascan and CUPRA UrbanRebel – as well as renewing its current product line-up.
If the exterior of the CUPRA Tavascan is a clear statement of where the brand is heading, its interior continues the same design language.The key to its revolutionary interior is based on the new hierarchy of elements divided into three levels.
The CUPRA Tavascan is the first hero of a new era for the challenger brand. Derived directly from the Tavascan showcar unveiled at the Frankfurt Motor Show in 2019, where it was presented as “the brand’s dream”, it brings the disruptive and unique vision of an all-electric future to the market.The CUPRA Tavascan takes the brand’s electrification journey in a new direction with an exponential impulse to create emotional vehicles that break conventional rules and deliver for a new generation of car lovers.The CUPRA Tavascan brings together a fully electric SUV coupe that merges desirability and instantaneous performance. The SUV coupe embodies CUPRA’s electrified vision while remaining faithful to the 2019 concept car.
The Paseo del Born, one of Barcelona’s most popular tourist areas, gets transformed into a film set, with cameras and spotlights ready to turn a terrace into the backdrop for a meeting between CUPRA President Wayne Griffiths and actor and CUPRA ambassador Daniel Brühl. This is how the world presentation of the brand’s first 100% electric model begins, in a production with motion picture overtones designed to inspire from Barcelona.
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