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Added on the 05/05/2023 06:31:01 - Copyright : Auto Moto EN
CUPRA has revealed the future of the brand – which was establsihed just four years’ ago – with three new electrified models joining the line-up by 2025.To date, the brand has delivered close to 200,000 units while its turnover has grown from 430 million euros in 2018 to almost 2.2 billion euros in 2021, far beyond all expectations. In 2022, CUPRA intends to double its sales, turnover and global network of City Garages.By 2025 CUPRA will have entered a new era with three new electrified models – CUPRA Terramar, CUPRA Tavascan and CUPRA UrbanRebel – as well as renewing its current product line-up.
If the exterior of the CUPRA Tavascan is a clear statement of where the brand is heading, its interior continues the same design language.The key to its revolutionary interior is based on the new hierarchy of elements divided into three levels.
If the exterior of the CUPRA Tavascan is a clear statement of where the brand is heading, its interior continues the same design language.The key to its revolutionary interior is based on the new hierarchy of elements divided into three levels.
Disruptive, emotional, and expressive. With the CUPRA Tavascan, our team of designers has created a design language that is intended for the new generation of car lovers. Julio Lozano, Head of Exterior Design at CUPRA, explains how this challenging creation has led to new opportunities to show the world “who we are and how we want to be at CUPRA”.
If the exterior of the CUPRA Tavascan is a clear statement of where the brand is heading, its interior continues the same design language.The key to its revolutionary interior is based on the new hierarchy of elements divided into three levels.
Every new model begins with an exercise in creativity by its designers. There are no limits. It has to stand out, catch you off guard, and lead the way for the brand’s future design. Perhaps that model will be an example of where the brand wants to go, or it may become something you can reach out and touch. This is the case of the CUPRA Tavascan. It was unveiled in 2019 at the Frankfurt Motor Show as a concept car that surprised with its bold lines and rule-breaking design. Four years later it once again astonished the world during its world premiere in Berlin, a model that hasn’t lost an ounce of its essence while maintaining CUPRA’s leitmotiv - if we can dream it, we can create it.
The CUPRA Tavascan is the first hero of a new era for the challenger brand. Derived directly from the Tavascan showcar unveiled at the Frankfurt Motor Show in 2019, where it was presented as “the brand’s dream”, it brings the disruptive and unique vision of an all-electric future to the market.The CUPRA Tavascan takes the brand’s electrification journey in a new direction with an exponential impulse to create emotional vehicles that break conventional rules and deliver for a new generation of car lovers.The CUPRA Tavascan brings together a fully electric SUV coupe that merges desirability and instantaneous performance. The SUV coupe embodies CUPRA’s electrified vision while remaining faithful to the 2019 concept car.
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