Home > CUPRA UrbanRebel Concept - This is how one of the IAA highlights was created

Auto
CUPRA UrbanRebel Concept - This is how one of the IAA highlights was created

Description

To create CUPRA’s future electric vision. This was the challenge facing the CUPRA design team, with the freedom they were given to create a concept car. And so, the CUPRA UrbanRebel Concept was born, a model inspired by the world of motorsport that showcases the most radical interpretation of an urban electric car. What was this challenge like for the design team? CUPRA Design Director Jorge Diez explains how they achieved their most rebellious model for the electric era.

Added on the 04/10/2021 08:10:56 - Copyright : Auto Moto EN

To customise your video :

Or Create an account

More videos on the subject

  • CUPRA moves forward with its ambition to become a fully electric brand by 2030

    CUPRA landed at the IAA International Motor Show in Munich to present the brand’s future electric vision. Its newest concept car, the CUPRA UrbanRebel Concept, also made its first public appearance at the pre-opening of the new CUPRA City Garage in Munich. The urban electric car is a strategic pillar for the company, Griffiths said. SEAT S.A. together with the Volkswagen Group plays a key role in developing the urban electric project. SEAT S.A. is developing the cars of the urban electric family, while Volkswagen is developing the platform and CARIAD the software. The ambition is to produce more than 500,000 vehicles per year in Spain for different Group brands from 2025 onwards.Based on this project, the company has an ambitious plan in Spain, called Future: Fast Forward. The main driver of this plan is the production of the urban electric vehicle in Spain, which could become the engine for the transformation of the Spanish automotive industry, the second largest car producer in Europe.

    17/09/2021 - Auto Moto EN
  • The CUPRA UrbanRebel Concept - A world of emotions at your fingertips

    The feeling that it’s all about you as a driver. This was the idea that guided the CUPRA team to create a new design concept for the interior of its 100% electric model, the CUPRA UrbanRebel Concept. “Its interior is designed to maximise emotions and turn driving into a full on experience” says the brand’s Design Director, Jorge Diez. A world of emotions at your fingertips.The driver, the centre of the world. In this renewed approach, the main interior design concept of the CUPRA UrbanRebel Concept has been to put the focus on the driver, creating an asymmetrical space to place them at the centre.The electric car of the next generation. With a view to the next generation, the interior of the CUPRA UrbanRebel Concept is characterised by a gaming aesthetic, with elements that raise its value with parametric design, enhanced by the use of interior lighting that blends sportiness with video game culture.

    05/04/2023 - Auto Moto EN
  • CUPRA UrbanRebel Racing Concept races into the virtual world of Forza Horizon 5

    Players of Xbox Game Studios’ and Playground Games’ Forza Horizon 5 can now take control of the latest CUPRA concept to join the vehicle stable. Players are invited to step behind the wheel of the all-electric race concept-car with a truly rebellious spirit. It’s coming to the real world in 2025 (as a road-version), however Forza Horizon fans can experience the CUPRA UrbanRebel Racing Concept before anyone else in Forza Horizon 5. Designed, developed, and built in Barcelona, the race concept-car mixes electrification, sustainability and performance integrating virtual aesthetics to create a design language for the future generation of electric vehicles. CUPRA injected a gamification look to the racing car, and now it becomes a reality in one of the most iconic video games.The CUPRA UrbanRebel Racing Concept take its livery surface that adapts and changes as the light moves across it, as well as a large spoiler with integrated lights that nods to the racecars of the virtual world into Forza Horizon 5’s vibrant open world where players can immerse themselves in a deep campaign mode with hundreds of rewarding challenges, lead breathtaking expeditions, and meet new characters in Horizon Story missions.

    14/12/2022 - Auto Moto EN
  • The CUPRA UrbanRebel Concept on the move

    It was the surprise of the IAA International Motor Show in Munich. CUPRA presented its new design vision with a racing-inspired show car that lays the foundation for its future 100% electric city car. But the CUPRA UrbanRebel Concept isn’t just a show car. For the first time, we see it on the test track, driven by CUPRA Vice-president for R&D, Dr. Werner Tietz.-From the showroom to the track. CUPRA’s new concept car emerges as the brand’s most radical interpretation after its unveiling; a vehicle where electrification meets sustainability and performance. And to prove it, there’s nothing better than taking it out of the showroom and seeing its racing spirit on the track first-hand.

    08/11/2021 - Auto Moto EN
  • The CUPRA UrbanRebel Concept on the move

    It was the surprise of the IAA International Motor Show in Munich. CUPRA presented its new design vision with a racing-inspired show car that lays the foundation for its future 100% electric city car. But the CUPRA UrbanRebel Concept isn’t just a show car. For the first time, we see it on the test track, driven by CUPRA Vice-president for R&D, Dr. Werner Tietz.-From the showroom to the track. CUPRA’s new concept car emerges as the brand’s most radical interpretation after its unveiling; a vehicle where electrification meets sustainability and performance. And to prove it, there’s nothing better than taking it out of the showroom and seeing its racing spirit on the track first-hand.

    04/11/2021 - Auto Moto EN