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Added on the 11/11/2021 07:34:52 - Copyright : Auto Moto EN
"The 2019 A8 is the first production execution of the all-new premium Audi design language deriving from Design Chief, Mark Lichte’s Prologue concept, which is founded in state-of-the-art exterior lighting, a powerful stance and precise, proportional design. The front with its broad, upright Singleframe grille, the flowing and muscular body design and the rear with its full-length strip of dynamic lighting accentuate the distinctive the stance of the all-new A8. The proportions equally highlight the front and rear wheels, with definition at the wheel arches calling attention to the standard quattro® all-wheel drive. The exterior lighting is state-of-the-art, particularly when equipped with the HD Matrix design and rear lamps with OLED technology, further cementing the Audi lighting leadership. The new Audi design language is manifested in the interior through an intelligent redesign, featuring exceptional precision and material selection, as well as advancements to enhance relaxation and comfort for the driver and passengers alike. The A8 interior offers simplicity through the elegant use of piano black surfaces that give way to the two integrated touch display screens surrounded by brushed aluminum. Offering exceptionally clean design, a multitude of individual buttons have been eliminated in favor of the consolidated into the dual screen MMI touch response using the same intuitive operations as the latest smart phone interfaces."
Audi continues its model initiative in the luxury class: following the new Audi A8 and the new Audi A7, the premium brand now introduces the next generation of the Audi A6. Whether in terms of digitalization, comfort or sportiness – the elegantly sculptured sedan is the all-round talent in its segment. Audi is also unveiling the prototype of its first purely electrically powered model in Geneva. The sporty SUV offers the space and comfort of a typical luxury car together with a range suitable for longer journeys. With the new A6, Audi presents the eighth generation of its successful luxury sedan. The high-tech yet elegant model introduces numerous innovations into the segment and is more versatile than ever before. The Audi e-tron prototype offers a preview of the first all-electric model from the brand with the four rings. Camouflaged with a specially developed design film, it showcases the high-voltage drive system. The electrifying exterior conceals a sporty premium SUV with space for five people along with plenty of luggage – the space and comfort are similar to that of a typical Audi luxury class model.
The Audi A8 is stylistically defining – it signals the dawning of a new design era for the entire brand. The front end with the wide, upright Singleframe grille and the fluid, muscular body symbolize sporty elegance, sophistication and progressive status. The new A8 delivers on the promise made by the Audi prologue design study. The luxury sedan possesses a powerful presence – whether in the 5.17 meter (17.0 ft) standard version or the A8 L, which has a 13 centimeter (5.1 in) longer wheelbase.The Audi brand is renowned worldwide for sports appeal, lightweight construction and quattro permanent all-wheel drive – and the design of the new A8 conveys these values. The balanced proportions emphasize all four wheels in equal measure. Muscular shapes above the wheel arches give visual expression to the quattro drive. Viewed side-on, the upright front end combined with the gently inclined rear create visual tension. The flagship model proclaims its identity both day and night, drawing on both the striking HD Matrix LED headlights with Audi laser lighting, and the LED light strip combined with OLED technology rear lights. These produce unique light animations as the driver approaches and leaves the car.
The exterior design of the Audi A8 L has been redesigned and now looks even more prestigious, athletic and confident. The base of the Singleframe grill is now wider and chrome angles that increase in size from bottom to top adorn its grid. The side air intakes are more upright and just as freshly styled as the headlights, whose lower edge on the outside creates a distinctive contour.
The needs of potential A8 customers are changing. They desire emotional and comfortable mobility experiences that fit their individual lifestyles. Values such as time, space, and individual choices are becoming increasingly important. At the same time, a vehicle’s traditional strengths remain important – from the driving experience to high-quality materials. In the reworked Audi A8, the premium concept is defined first and foremost by an emotional and comfortable interior experience, coupled with new and established technologies.
With sharpened design, particularly in the front and rear, and innovative technologies, Audi is ensuring the increased presence and sporty elegance of the A8. For that reason, the company with the four rings is even more intensively working out the confident and progressive character of the active luxury sedan. The new high-end headlights and taillights inspire with innovative functions and form the apex of the A8’s established technology portfolio. The flagship of the brand thereby creates a contemporary and user-oriented experience – whether for passengers or drivers.As the successor to the Audi V8, the A8 has been the brand’s leading edge in the luxury sedan segment of Audi’s portfolio since 1994. The Audi A8 is a symbol of and a trailblazer for the status and prestige of the brand. The fourth generation of the luxury sedan, which Audi introduced in 2017, raised it to a new level with respect to power, look, and equipment. As an initial series model, the A8 revealed the future design language upon its launch and consequently it is essentially the progressive face of the brand to the present day. The sharpened design coupled with established technologies and outstanding comfort in the back seats define Audi’s premium conception in this segment. The sedan thereby represents the symbiosis of masterful comfort and sporty handling and it therefore covers the full breadth of driving experience. With precision in all details and many intelligent functions, the new A8 is a high-value technology pioneer in user-centered and confident mobility.
With sharpened design, particularly in the front and rear, and innovative technologies, Audi is ensuring the increased presence and sporty elegance of the A8. For that reason, the company with the four rings is even more intensively working out the confident and progressive character of the active luxury sedan. The new high-end headlights and taillights inspire with innovative functions and form the apex of the A8’s established technology portfolio. The flagship of the brand thereby creates a contemporary and user-oriented experience – whether for passengers or drivers.As the successor to the Audi V8, the A8 has been the brand’s leading edge in the luxury sedan segment of Audi’s portfolio since 1994. The Audi A8 is a symbol of and a trailblazer for the status and prestige of the brand. The fourth generation of the luxury sedan, which Audi introduced in 2017, raised it to a new level with respect to power, look, and equipment. As an initial series model, the A8 revealed the future design language upon its launch and consequently it is essentially the progressive face of the brand to the present day. The sharpened design coupled with established technologies and outstanding comfort in the back seats define Audi’s premium conception in this segment. The sedan thereby represents the symbiosis of masterful comfort and sporty handling and it therefore covers the full breadth of driving experience. With precision in all details and many intelligent functions, the new A8 is a high-value technology pioneer in user-centered and confident mobility.
With sharpened design, particularly in the front and rear, and innovative technologies, Audi is ensuring the increased presence and sporty elegance of the A8. For that reason, the company with the four rings is even more intensively working out the confident and progressive character of the active luxury sedan. The new high-end headlights and taillights inspire with innovative functions and form the apex of the A8’s established technology portfolio. The flagship of the brand thereby creates a contemporary and user-oriented experience – whether for passengers or drivers.
With sharpened design, particularly in the front and rear, and innovative technologies, Audi is ensuring the increased presence and sporty elegance of the A8. For that reason, the company with the four rings is even more intensively working out the confident and progressive character of the active luxury sedan. The new high-end headlights and taillights inspire with innovative functions and form the apex of the A8’s established technology portfolio. The flagship of the brand thereby creates a contemporary and user-oriented experience – whether for passengers or drivers.
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