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Added on the 19/07/2016 13:34:16 - Copyright : Auto Moto EN
Madrid, Apr 12 (EFE), (Camera: Raúl García) .- Metro de Madrid launched on Monday a campaign together with the Real Madrid Foundation to make suburban users aware of the importance of leading a life with healthy habits and practicing sports, an event attended by former Real Madrid goalkeeper Iker Casillas.FOOTAGE OF THE EVENT IN MADRID ATTENDED BY IKER CASILLAS
CUPRA announces a global alliance with FC Barcelona to become its exclusive automotive and mobility partner. The new SEAT brand joins the football club of its hometown, in an alliance for the next five seasons.It is an agreement that transcends traditional collaborations, based on three strategic pillars. In the first place, the two partners are from Barcelona and share the vision of promoting the image of the city worldwide. Second, both partners promote innovation and young talent. Finally, these are two brands that share values such as passion, ambition and global vocation.In this way, the alliance between CUPRA and FC Barcelona will serve to create unique experiences for its global fan community, in addition to developing urban mobility projects around the Camp Nou stadium.
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Abarth and Stellantis Motorsport are proud to announce a new collaboration which aims to set a new standard in the electric automotive world with the birth of the most powerful Abarth ever thanks to its 240hp. The partnership is a tribute to Abarth’s racing history. In fact, competitions have always been part of its DNA. Thanks to the brand’s technological "transfer", the most innovative solutions - tested on the track to increase performance and reliability – have always been adopted on normal production cars to ensure a thrilling driving experience. The same holds true for Motorsport, the vital entity of the Stellantis Group responsible for the racing activities of the corporation's brands, divisions, and subsidiaries.Furthermore, this partnership enhances Abarth's DNA - turning the ordinary into the extraordinary - and makes use of the brand’s tradition and heritage in the racing field, blending all of those ingredients with Motorsport's expertise. The two entities are bringing their different, yet effectively similar backgrounds and histories to reach a common goal: to make road cars much more performing.Together Abarth and Motorsport have crafted a platform, one which is composed of a distilled blend of technologies, racing expertise, engineering know-how and thousands of hours of testing to give the birth to this high-performance project: a new platform based on the well-known eCMP, now renamed Perfo-eCMP.Each single technical element has been analyzed, refined, and tuned by a joint team of engineers, experts, and testers from both Abarth and Motorsport to create the best package. The outcome is a jewel, a new shining star equipped with high performance powertrain and suspensions with a dedicated setup to secure handling, dynamic and stability, as well as to trace the most effective trajectories and guarantee excellent racing dynamics in all kinds of conditions. To further contribute to the excellence in performance, the new Abarth is also equipped with a unique limited slip differential which was developed for the specific needs of a BEV powertrain and accommodated to its dynamic characteristics.
The Macallan single malt Scotch whisky and luxury British automotive manufacturer Bentley Motors have revealed a unique partnership that will build on their rich heritage to develop distinctive collaborations and further their vision of a more sustainable future.United by a dedication to mastery, craftsmanship, creativity and innovation, the two world-leading brands will share learnings in sustainability and other areas of their respective industries, while pursuing the uncompromised excellence for which they are renowned. By bringing together The Macallan’s mastery of whisky-making with Bentley Motors’ expertise in the world of luxury cars, the collaboration will create inspirational new products and immersive experiences that deliver timeless luxury balanced with a commitment to a more progressive world.The global brand partnership was unveiled today at The Macallan Estate in the Speyside region of Scotland, alongside the launch of a new hybrid Bentley – the next step in Bentley’s journey to become the world’s leading sustainable luxury mobility company as part of its Beyond100 strategy.
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