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Added on the 19/03/2024 07:27:34 - Copyright : Auto Moto EN
On 10th July 2019, Bentley will reach its Centenary, an achievement most definitely worth celebrating. From the very first prototype created in a London mews to the phenomenally powerful and exquisitely crafted cars driven across the world today, Bentley has transformed the face of motoring. Watch our film above to see this story brought to life. W.O. Bentley founded Bentley Motors in order to “build a fast car, a good car, the best in its class”. That desire has remained at the heart of Bentley’s vision ever since.From the original 3 Litre right through to the incredibly powerful and refined cars of the modern era, Bentley’s extraordinary cars have always been designed and built by exceptional people. Today, every car is made at the Bentley factory in Crewe, in the north-west of England, by a team of over 4,000 highly skilled men and women.It’s not just the team at Crewe that makes Bentley so extraordinary. Bentley drivers have always helped take our cars to ever greater heights, beginning with the high-spirited Bentley Boys and Bentley Girls of the 1920s and continuing through to the visionary Bentley owners of today.
In the year Bentley Motors celebrates its 100th anniversary, the British creator of extraordinary Grand Touring cars promises to set new standards of luxury and driving pleasure when it reveals the all-new Flying Spur.Both sports sedan and luxury limousine, Bentley’s all-new Flying Spur owes only its historic name to the preceding model and will deliver an unparalleled touring experience for the driver and passengers alike. As with the launch of the Continental GT, the new Flying Spur is a ground up development that pushes the boundaries of both technology and craftsmanship to deliver segment-defining levels of performance and refinement. This is exemplified within the exquisite cabin by the introduction of an automotive world-first: three-dimensional, textured leather upholstery. The new material, developed by the team of exceptional craftsmen and women based in Crewe, England, is just one of many new, advanced features and technologies that Bentley will introduce with the third generation of its Grand Touring sedan.
Bentley Motors invites you to join an Extraordinary Journey of discovery. Now in its third year, the Extraordinary Journeys UK have seen guests from across the world come together to enjoy grand touring of some of the most stunning British landscapes. Bentley's guests can connect with likeminded people, switch off from the stress of their daily lives and enjoy the itinerary that Bentley Motors has curated for them.The once-in-a-lifetime road trip experiences offer the chance to drive a Bentley through stunning British landscapes, including the Peak District, the Yorkshire Dales and the Cairngorms. The breathtakingly scenic route begins at the home of Bentley Motors in Crewe, Cheshire, and finishes at The Macallan Estate in Scotland’s protected Speyside region. Caren Jochner, Global Head of Brand Experience at Bentley, commented: “Bentley’s prestige and quality credentials as a maker of luxury cars are undisputed and we are always looking at ways to widen Bentley’s appeal beyond automotive, giving new audiences relevant opportunities to experience the Bentley brand and explore new places. The Extraordinary Journeys series is a demonstration of this – bringing our passion for discovery into a series of adventures for both new and existing Bentley customers.” Sustainable, seasonal and locally sourced produce will be served to guests throughout the programme of culinary experiences. Nature, history, arts and culture, wellbeing and relaxation will all form a part of the trip. The unforgettable driving programme spans five days of epic, scenic driving, with four nights in unique, luxury accommodations, creating the ultimate Extraordinary Journey. Guests can access private and exclusive experiences, which can only be offered by Bentley, including a dinner within the Bentley factory itself. Guests will be provided with a private car to travel from Cheshire to Scotland; a chance to drive a Bentley perhaps for the first time, or for existing customers to experience new models, in a unique driving-led experience. The Bentley Event team will offer a full concierge service looking after guests every need along the way.
Bentley Motors today announced a recruitment drive creating 200 new roles as the luxury marque accelerates its forward-thinking Beyond100 strategy, the boldest plan of its kind in the sector. Working across multiple disciplines to support delivery of the ambitious Five-in-Five plan, which commits Bentley to launching five new electric models by 2030, the growth will help redefine Bentley’s credentials as the benchmark manufacturer in sustainable luxury mobility. Although roles are based at Bentley’s headquarters in Crewe, the company has introduced hybrid working - a blend of onsite and remote working. Within brand new engineering offices, following multi-million pound investment, Bentley has added collaboration zones to promote interaction, and moved to hot desks or no individual offices, to both save space and encourage more impromptu discussion and greater teamwork.
The Macallan single malt Scotch whisky and luxury British automotive manufacturer Bentley Motors have revealed a unique partnership that will build on their rich heritage to develop distinctive collaborations and further their vision of a more sustainable future.United by a dedication to mastery, craftsmanship, creativity and innovation, the two world-leading brands will share learnings in sustainability and other areas of their respective industries, while pursuing the uncompromised excellence for which they are renowned. By bringing together The Macallan’s mastery of whisky-making with Bentley Motors’ expertise in the world of luxury cars, the collaboration will create inspirational new products and immersive experiences that deliver timeless luxury balanced with a commitment to a more progressive world.The global brand partnership was unveiled today at The Macallan Estate in the Speyside region of Scotland, alongside the launch of a new hybrid Bentley – the next step in Bentley’s journey to become the world’s leading sustainable luxury mobility company as part of its Beyond100 strategy.
To celebrate its landmark centenary year in 2019, Bentley will introduce a special edition model inspired by one of its iconic racing models, at the Geneva International Motor Show (05.03.19).In 1919 Walter Owen (W.O.) Bentley created a company with a simple objective: to build “a fast car, a good car, the best in its class”. This guiding principle has driven Bentley ever since, pushing the brand forward and making it the leader in automotive luxury around the world today.The 10th of July 2019 marks Bentley’s 100th year and this extraordinary milestone – reached by only a special few companies – will be a cause for celebration of the company’s history, its global success today and its exciting future.
'The Spirit of Bentley' is a limited edition coffee-table book which captures these extraordinary people and takes the theme of journeys to explore them in the ...
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