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Added on the 05/03/2019 19:21:59 - Copyright : AutoExpress
SEAT celebrates its 69 years of history and is participating this year in the 100th edition of the Automobile Barcelona, where it has rolled out its vision of electric mobility with its two new concept cars – the first ever fully electric SEAT el-Born and the SEAT Minimó, a forward-looking approach that aims to become the companion of cities and revolutionise urban mobility. Moreover, CUPRA is also displaying the new CUPRA Formentor, the brand’s own first model, as well as the e-Racer, the first ever fully electric touring racecar.SEAT CEO Luca de Meo pointed out that “the auto industry is undergoing a process of transformation and is facing the biggest challenge in its over 100 years of history. We are at our best moment and with these launches can look to the future with confidence and lead the transformation facing the sector.”
SEAT IBE Concept. The young sports car for the electric age
A 100% electric car, with a brand vision in terms of range with over 700 km, little more than 10 minutes of charging time and energy consumption less than 10 kWh per 100 km.Lancia Pu+Ra HPE is the first car inspired by the world of furniture, thanks to the collaboration with Cassina, leader in the upscale furniture industry, for a typically Italian “home feeling” experience.Lancia Pu+Ra HPE is the first car equipped with the S.A.L.A. virtual interface that we will find on the new Ypsilon. And thanks to S.A.L.A, Lancia will be the first Stellantis brand to adopt Chameleon and TAPE (Tailored Predictive Experience) technologies, which centralize the audio, climate control and lighting functions, enabling the environment inside the car to be adapted at the touch of a button or by the sound of your voice.Lancia Pu+Ra HPE is the natural evolution of Lancia Pu+Ra Zero, displaying many of the features of the three-dimensional sculpture unveiled last November.The new Lancia concept car fully embodies the principles of the new design language of the brand, a pure and radical design language where the cars’ volumes are created from the intersection of elementary and iconic forms such as the circle and the triangle, combined with a few eclectic details. The new Lancia concept car therefore becomes an expression of the Italian timeless design, with a sustainable and innovative approach that goes beyond the typical automotive language.The concept car is named Lancia Pu+Ra HPE: “Pu+Ra” refers to the brand's new, pure and radical design language, while HPE stands for High Performance Electric, for a car that is Eco-sustainable, Exciting and Evolved, all at the same time. The acronym HPE was used for the first time in the 1970s for Lancia Beta, and stood for “High Performance Estate”, a symbol of sportiness and practicality.
Marc ter Stegen is about to get into the CUPRA Born for the first time. The brand’s first 100% electric model will also be the first electric car for the Barça goalie. It’s an important moment for this staunch advocate of sustainability, but before handing him the keys, CUPRA CEO Wayne Griffiths has something to show him - the place where the CUPRA Born was created where some of the best-kept secrets of the brand’s future are kept.
CUPRA has begun the series production of its first 100% electric car, the CUPRA Born, at the Zwickau plant in Germany. CEO Wayne Griffiths and the company's Board Members visited Europe's largest electric vehicle plant to mark the start of production of the new model. They were welcomed by Stefan Loth, Chairman of the Board of Management of Volkswagen Saxony and former head of the Martorell plant.The production of the CUPRA Born marks the start of a new era for the brand, which at the 2021 Munich International Motor Show (IAA) announced an electric offensive with the ambition to becoming a fully electric brand by 2030.
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