Description
Added on the 01/10/2021 08:05:24 - Copyright : Auto Moto EN
Marc ter Stegen is about to get into the CUPRA Born for the first time. The brand’s first 100% electric model will also be the first electric car for the Barça goalie. It’s an important moment for this staunch advocate of sustainability, but before handing him the keys, CUPRA CEO Wayne Griffiths has something to show him - the place where the CUPRA Born was created where some of the best-kept secrets of the brand’s future are kept.
Winter time just a few kilometres from the Arctic Circle. A completely white land, where about 200 words are used to describe snow by the local culture, with temperatures reaching 30 below zero and a circuit on a 6 km2 frozen lake. The CUPRA engineers have spent two years testing the car on this harsh environment, using cutting-edge technology to take the development of the CUPRA Born to the highest level. Now in the final test stage before its launch, they are pushing the brand’s first 100% electric car to its limits in the most difficult conditions.
The electric car is now the present of the automotive industry. Its breakthrough is bringing about changes in the entire development and production process of a car, beginning with its design. Which elements are eliminated? How can you increase range through design? We find the answers in the design of CUPRA's new concept car, the wholly electric Tavascan SUV coupe.
CUPRA has spent the past four years reinventing motorsport and going out to win, developing the e-Racer – the world’s first 100% electric touring car – and recording achievements in competitions like the FIA ETCR series and Extreme E. CUPRA is a brand with racing in its DNA, with big ambitions for sustainable racing. Now CUPRA – which has the ambition to become a fully electrified brand by 2030 – is ready for the next stage of its development and will join ABT to compete in Formula E, the world’s leading electric racing competition, for the 2023 season. It’s a natural step for CUPRA as it strives to transform the racing world and prove that electrification and performance are a perfect match.ABB FIA Formula E – the world’s first all-electric FIA World Championship and the only sport that has been net-zero certified since its inception – and CUPRA share the same DNA, and both reach a diverse audience that shares a common attitude. It’s a group made up of technology and innovation enthusiasts that merge the physical and digital worlds. Like CUPRA, Formula E is present in the metaverse with an official blockchain racing game, and both brands reach individuals that value sustainability and are passionate about racing and performance.
Pre-sales of the CUPRA Born will begin in Australia in December, although the 100% electric car has already started to travel on its endless roads. This is a country with very specific characteristics, both in terms of temperatures and infrastructure. To understand how this model will adapt to the new market, particular testing has been carried out. More than 22,000 kilometres were travelled, and thousands of data recorded on a journey to confirm that the CUPRA Born is ready to conquer Australia.
|
Support : Technical 
- Content 
- Editors 
