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Added on the 17/05/2019 09:24:02 - Copyright : Auto Moto EN
Citroën continues to celebrate its 100th anniversary with the biggest ever gathering of Citroën’s customers collectors and enthusiasts at its official Collector’s Reunion in France’s Central Loire Valley region, at La Ferté-Vidame in Perche.The event, organised by "Amicale Citroën & DS France" in partnership with "L'Aventure Peugeot "Citroën DS" and actively supported by Automobiles Citroën, will begin on Friday 19th July and conclude on Sunday 21st July 2019.
The first ever Citroën (Type A) was launched in Paris in June 1919.To celebrate this special anniversary, the French brand created an event in the 15th arrondissement – in the heart of the district where their journey began – that transformed rue Linois in Paris, the site of the old Javel plant, over the weekend of 14th - 16th June.Over three days, “Born Paris XV” will allow the public to experience a unique journey through time with 100 Citroën vehicles, heralding from private collections and the Conservatoire Citroën, exhibited along the length of the street, each representing the different decades of Citroën’s design history. The cars on display include over 70 iconic models, as well as motorsport models, concept cars, and models from their current range.
Car makers such as Citroën will have to be agile and they will have to change their business model in the future to adapt to the new mobility trends such as autonomous driving and car sharing. That’s according to Linda Jackson, Citroën’s CEO. She’s been talking exclusively to Auto Futures at Auto Shanghai 2019.
For 100 years, Citroën has cultivated boldness and creativity with a view to enhancing mobility. As such, it was a natural move for the Brand to take part in Vivatech, the global innovation event, to world reveal a concept car and its latest innovative projects on mobility and user friendliness led with French partners. Featuring on the Citroen stand are:a) Two complementary visions of mobility that project the Brand into the future, : a concept car making its world debut- The 100% electric urban mobility solution, with Ami One Concept, a disruptive 100% electric object that places digital technology at the heart of a new urban mobility experience offering greater freedom and peace of mind.- The Citroën’s vision of ultra-comfort and full electric, with the second concept car of Citroën’s centenary year, world revealed at VivaTech on 16 May: with its exceptional styling, it symbolises ultra-comfort and brings motorists a unique travelling experience on board a 100% electric and autonomous object featuring artificial intelligence.b) Partners for a new mobility experienceCitroën will also be presenting its latest innovations relating to the digital experience and motoring well-being, developed with five French partners:- Ami One Concept Digital Experience, a simplified customer journey devised with Mullenlowe- The sound identity of Ami One Concept, created by Start-Rec, a sound ambiance for a fresh experience of the city- The Citroënist editorializer, developed with Relaxnews, an editorial platform that facilitates the access of media companies to the right information- Seetroën anti-travel sickness glasses, an innovation that enhances travelling comfort developed with Boarding Ring and Studio 5.5
For 100 years, Citroën has cultivated boldness and creativity with a view to enhancing mobility. As such, it was a natural move for the Brand to take part in Vivatech, the global innovation event, to world reveal a concept car and its latest innovative projects on mobility and user friendliness led with French partners. Featuring on the Citroen stand are:a) Two complementary visions of mobility that project the Brand into the future, : a concept car making its world debut- The 100% electric urban mobility solution, with Ami One Concept, a disruptive 100% electric object that places digital technology at the heart of a new urban mobility experience offering greater freedom and peace of mind.- The Citroën’s vision of ultra-comfort and full electric, with the second concept car of Citroën’s centenary year, world revealed at VivaTech on 16 May: with its exceptional styling, it symbolises ultra-comfort and brings motorists a unique travelling experience on board a 100% electric and autonomous object featuring artificial intelligence.b) Partners for a new mobility experienceCitroën will also be presenting its latest innovations relating to the digital experience and motoring well-being, developed with five French partners:- Ami One Concept Digital Experience, a simplified customer journey devised with Mullenlowe- The sound identity of Ami One Concept, created by Start-Rec, a sound ambiance for a fresh experience of the city- The Citroënist editorializer, developed with Relaxnews, an editorial platform that facilitates the access of media companies to the right information- Seetroën anti-travel sickness glasses, an innovation that enhances travelling comfort developed with Boarding Ring and Studio 5.5
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