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Comment une pub pour Burger King a piraté l'assistant vocal de Google

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Burger King, qui a dernièrement racheté le français Quick, vient de faire une publicité des plus originales. Dans un spot de quinze secondes, l'enseigne américaine de fast-food a décidé de se servir de Google Home, l'assistant vocal intelligent de la firme qui permet de contrôler des appareils qui y sont connectés, afin de faire sa promotion. A la fin du spot, un salarié de Burger King demande la composition du sandwich Whooper, déclenchant ainsi Google Home, une sorte de "Siri" imaginé par Google. Mais le géant californien n'a pas manqué de corriger cette faille dans la foulée, en blacklistant la voix et le message de cette publicité. Histoire de ne plus déranger ses utilisateurs.

Added on the 13/04/2017 15:53:00 - Copyright : NouvelObs Montage

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