Description
Added on the 16/11/2020 06:50:34 - Copyright : Auto Moto EN
As from today the FCA Heritage Officine Classiche workshops set inside the Mirafiori industrial complex in Turin are operative again: suspended due to the COVID-19 emergency, its invaluable certification and restoration activities have resumed service. Naturally, Officine Classiche will apply the safety and health protocol, developed by the FCA Group with the help of virologist Roberto Burioni. This is already in force throughout all FCA’s Italian operations - from factories to dealerships - and fully complies with the agreement, signed on April 9, between FCA and the Italian Trade Union Organization.
FCA Heritage, the division of Fiat Chrysler Automobiles (FCA) for classic vehicles from the brands Abarth, Alfa Romeo, Fiat and Lancia, is celebrating its fifth birthday. This date is an important milestone for FCA Heritage to look to the future with dynamism and to further expand the range of services and activities in the fields of education, sport and culture. The employees at the Heritage Hub, the headquarters of FCA Heritage in Turin, which opened in 2019, are working with full vigor.
The mobility challenges of the future are here and propulsion systems that deliver performance and driving pleasure, while being even more sustainable, are top of the list of challenges. Episode 1, Season 2 of FCA What’s Behind showed how FCA’s global research activities are focused on identifying and developing propulsion technologies oriented toward sustainable mobility.At FCA, this focus on the future coexists with an appreciation for a valuable, inspirational legacy. For more than a century, the automobile has represented a revolution not only in mobility, but also in thought, horizons and possibilities. And for more than a century, on both sides of the Atlantic, the Group’s brands have produced models that have become part of the world’s cultural heritage. Episode 2 of the current season talks about FCA’s valued heritage, with a specific focus on the activities of FCA Heritage, which serves as a platform for the Group to communicate and leverage the rich history of its Italian brands.
The 24th edition of the Vernasca Silver Flag celebrates the 120th anniversary of Fiat. The 2019 edition of this celebrated event in Piacenza, which is billed as a "rolling concours d'elegance for historic cars", is dedicated to models built by the Turinese brand. In some respects, the Vernasca Silver Flag is returning to its roots by adopting the theme "Fiat va di corsa” (Fiat goes racing), because the winner of the inaugural Castell'Arquato-Vernasca hillclimb in 1953 was a Fiat, driven by Giovanni Corazza.
The Heritage HUB is inaugurated today, the fluid and creative space that houses the FCA Heritage department. This area does not simply respond to the natural need for a modern and stimulating work environment, but represents a multi-purpose space, a place of narration linked to the territory, where the FCA Heritage mission can best be expressed: protection, dissemination and promotion of historical heritage of the Italian brands of FCA. Heritage HUB is born in an evocative and evolved building, where interaction and connectivity give a new look to the glorious history of Fiat, Lancia, Abarth, the most closely linked brands in the Turin area, and Alfa Romeo. It rises in the former Officina 81 in Via Plava, in the industrial area of Mirafiori, a historic mechanical production plant and a sub-alpine reality of inventiveness and engineering that today generates new energy. The original environment was the subject of a careful conservative restoration that respected the industrial nature, the historic colors, mustard and green, the cement flooring, the lattice of metal pillars. Looking up you can admire the suspended exhibition on the history of Mirafiori, a journey of photographic and textual panels that tells the most significant events of the establishment through an engaging and intuitive use, eighty years after its inauguration. Furthermore, inside the Hub there are all the services and products signed by FCA Heritage and the exclusive showcase of "Reloaded by creators", the project that certifies and brings historic cars back to their original beauty, making them available for sale. But the most significant surprise concerns the inimitable exhibition of cars: the 15,000 m2 of Heritage HUB host over 250 cars, authentic jewels of the FCA Heritage collection - some never shown in public - that make the structure a place of training and emotion : not a traditional museum space, but a real three-dimensional archive in constant enrichment and an incubator of ideas that can be admired through guided tours. The central area of the space hosts eight thematic exhibitions, each of which houses eight cars from different eras and brands: the oldest dates back to 1908, and the most modern from 2008. A century of history in sixty-four cars, apparently far apart for type, age and brand, but capable of concretely representing the theme of the area to which they belong, according to an innovative exhibition criterion. The space will soon be open to the public, and on 2 April, on the occasion of its presentation to the press, the new "Brand" section will be debuted on the FCA Heritage portal, describing the history of brands from an industrial point of view, the evolution of logos , the most significant characters and cars.
|
Support : Technical 
- Content 
- Editors 
